Brand Strategist

Location: Remote (India) / Hybrid (Rajkot preferred)Experience: 4–8 yearsType: Full-timeSalary: To be discussed. About the roleMarwadi University is building a national, culture-forward education brand.We are looking for a Brand Strategist who thinks in narratives, perception, and long-term meaning, not just campaigns or taglines.Key ResponsibilitiesBrand Positioning Define and continuously refine Marwadi University’s core positioning across audiences (students, parents, industry, regulators).Articulate what MU stands for, what it doesn’t, and why it matters nationally.Ensure all major communications reinforce a single, coherent narrative.Messaging ArchitectureCreate messaging frameworks for different audiences and contexts.Build and maintain tone-of-voice guidelinesEnsure consistency of language across:CampaignsWebsite & brochuresLeadership communicationEvent narrativesStrategic Input into Campaigns & LaunchesPartner with Creative and Content teams to shape the strategic intent of campaigns before execution begins.Define campaign objectives, insights, and success criteria.Brand Governance & ConsistencyAct as the brand conscience of the organisation.Review key materials and flag misalignment or dilution early.Build simple brand playbook that enables clarity. Cultural & Market InsightTrack shifts in student sentiment, aspiration, and cultural language.Interpret trends and advise how MU should respond (or not respond).Prevent the brand from chasing trends that dilute credibility.Why Join Marwadi University (MU)This role is not for someone looking to manage an already-polished brand.It is for someone who wants to build one that will matter nationally.MU is not stuck in legacy brand thinking. You will help define what the university stands for over the next 10–15 years.A Young, Culture-Driven TeamYou will work with people who care about taste, relevance, and credibility.

Apply Now