Social Media Marketing Manager

Job Title: Social Media Marketing ManagerExperience Required: 1–2 YearsIndustry: Digital Marketing AgencyEmployment Type: Full-timeLocation: Kolkata (Newtown)About the RoleWe are seeking a proactive and creative Social Media Marketing Manager with 1–2 years of agency or brand-side experience to manage multiple client accounts across diverse industries. The ideal candidate thrives in a fast-paced environment, understands client servicing dynamics, and can balance creativity with performance-driven results.Key Responsibilities- Manage and execute social media strategies for multiple client accounts - Create monthly content calendars aligned with client objectives and brand guidelines - Develop engaging content (posts, reels, stories, carousels, short-form videos) - Coordinate with design, content, and performance teams to ensure seamless campaign execution - Run and optimize paid social media campaigns (Meta, LinkedIn, etc.) - Monitor trends, competitor activity, and industry updates to keep content fresh and relevant - Track KPIs such as engagement, reach, leads, conversions, and ROI - Prepare client reports (weekly/monthly) with insights and performance recommendations - Handle client communication for approvals, feedback, and strategy discussions - Build and manage online communities for client brandsRequired Skills & Qualifications- 1–2 years of experience in social media marketing (agency experience preferred) - Strong understanding of platform algorithms and content formats - Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager - Familiarity with tools such as Canva, Google Analytics, Meta Business Suite, and scheduling tools - Strong copywriting skills for captions, hooks, and ad copies - Basic understanding of performance marketing metrics (CPC, CTR, CPA, ROAS) - Excellent communication and presentation skills - Ability to manage multiple clients and meet tight deadlinesPreferred Skills- Experience handling influencer collaborations - Basic video editing skills for reels and short-form content - Understanding of branding and content storytelling - Exposure to B2B and B2C campaign managementKey Competencies- Client-centric approach - Creative thinking with analytical mindset - Time management & multitasking - Attention to detail - Team collaboration

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