Meta Operations (Bengali Content)

Job Title: Meta Operations (Bengali Content)Location: KolkataDepartment: Digital Operations – SVF Music & FilmsExperience: 3-6 YearsAbout SVFSVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit, and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.Role:This role will be responsible for day-to-day execution and optimization of SVF’s Meta pages. The candidate must understand Bengali content deeply and have strong operational discipline across uploads, scheduling, metadata, rights hygiene, and monetization eligibility.This is an execution-heavy role with direct impact on watch-time and revenue stability.Key Responsibilities:1. Content OperationsUpload, schedule, and optimize video content across Facebook & Instagram.Ensure correct metadata, tagging, descriptions, thumbnails, and rights compliance.Maintain content calendar aligned with cultural and festival moments.2. Monetization Compliance & HygieneMonitor monetization eligibility and policy flags.Coordinate resolution of demonetization, rights blocks, and claims.Ensure all pages meet Meta monetization thresholds.Track in-stream and Reels monetization status daily.3. Performance OptimizationMonitor key metrics:Watch timeRetentionEngagement rateCTRIdentify which Bengali formats are performing and which are underperforming.Recommend A/B testing for thumbnails, hooks, and cut durations.4. Page Management & GrowthSupport launch of new genre-based or theme-based pages.Track competitor Bengali pages and trending formats.Maintain structured reporting dashboards.KPIs:Watch-time growthReduction in demonetization incidentsRPM stability supportConsistent upload velocityPerformance improvement of repackaged catalogMust Have Skills: 3–6 years of experience managing Meta pages.Strong understanding of Bengali films, music, and audience trends.Comfortable with Meta Business Suite & Creator tools.Detail-oriented, process-driven, and analytics-aware.

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