Marketing Content Manager

Job Description – Marketing Content ManagerShift Timing: 12:00 PM – 8:00 PMLocation- PuneDesired Skills:• Understanding of Accounting Outsourcing as an industry• Degree in Marketing / Bachelor's or Master’s in Journalism, Communication, or EnglishLiterature• B2C or B2B marketing experience• Experience in marketing for an offshore services company• Ability to undertake basic analysis and reporting• Strong reading and writing skills• Critical thinker and problem solverKey Responsibilities:• Design and own content marketing strategies with short- and long-term goals• Orchestrate digital content strategies across all online platforms• Write articles, blogs, social media posts, white papers, case studies, press releases, collaterals,and video/ad copies• Manage content marketing budget• Plan and execute ad and email campaigns using automation platforms• Design and implement creative marketing strategies to disseminate content• Collaborate with business unit heads and teams to drive content marketing initiatives• Deliver engaging content regularly and inspire team members• Gather insights to improve content delivery with stakeholder support• Drive demand and lead generation with ownership of indirect business pipelineQualifications:• Mass Communication / Media Studies (Business Journalism and Corporate Communicationpreferred)• BA/MA in English Literature OR• 7–10 years of relevant work experienceLanguage Proficiency:English, HindiRequired Certifications:• Fundamentals of Digital Marketing – Google Certification• HubSpot Inbound Marketing Certification• Any relevant certifications in writing, copywriting, branding, or marketingBehavioural Competencies (ASK Framework):• Experience in campaign reporting and analysis• Ability to manage multiple tasks simultaneously• B2C or B2B marketing experience• Experience in marketing services• Experience using email marketing systems

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