Content Writer- Off-Page & PR

Content Writer (Off-Page & PR)Joining: ImmediateType: In-office (Pune)Amber is a long-term accommodation booking platform for students and a student housing solutions provider for property operators. Amber helps 80M+ students worldwide find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment processes. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities.About the Role:- A content writer with 1-3 years of experience, specifically in off-page content writing, PR & B2B content writing - Sound understanding of PR & Media-related content, content management & off-page link-building content. - writing research-based, detailed articles and B2B reports & publishing process. - Proficient in data analysis and market research, and with a fair understanding of B2B tonality. - Integration of keywords in the PR articles and B2B blogs. - Understanding of B2C content in the form of YouTube scripts, writing blog content for backlinks, guest posts, etc. - Connecting with journalists to drive PR articles and data-driven research pieces. - Proven experience in project management is preferred.Day-to-Day Responsibilities Include:- Off-page content writing for backlinks. - Sound understanding of B2B and B2C content writing across multiple formats like blogs, email marketing, etc. - Get backlinks from well-known publications for the B2B blogs written - Edit and improve written content for each property in the assigned territory. - Write research-based B2B industry-oriented blogs for the website. - Understanding of B2B content that works best for LinkedIn, with basic LinkedIn analytics knowledge to drive high-engagement posts and increase impressions. - Keen eye for business highlights, staying updated with industry news, and strong interest in reading business reports, financial statements, etc. - Conduct SEO keyword research for inclusion in B2B and B2C blogs. - Set internal standard formats, proofread, and publish content on Webflow & CRM of Amber - Maintain a log of work with all details updated regularly.Skills Required:- SEO tools like SEMRush, Google Keyword Planner, Ahrefs, etc. - Understanding of email campaigns and Reachout tools, Hunter.io. - Ability to use CMS like Webflow Or CRM for publishing blogs, banners etc. - Understanding of PR (press releases) for brand. - Excel proficiency.Other Must-Have skills:- Proficiency in data analysis, market research, and keyword research is a must-have. - Capability to multitask, work as a team, and adhere to deadlines. - Design sensibility and ability to understand briefs for cross-team projects. - Excellent communication (written and oral) skills. - Enthusiastic, creative mindset with attention to detail. - Basic knowledge of the student housing industry is a plus. - Good familiarity with Excel Sheets/Google Sheets.Profile Requirements:- Bachelor’s or Master’s in Media & Communication/Mass Communication/Journalism/Audio Visual, or any other marketing-related field. - 1-3 years of experience of content writing in Marketing, Branding, B2B Saas content writing, PR agency or other marketing-related fields. - Willing to relocate to Pune, as this is a work-from-office position.What You Will Get From Amber:- Fast-paced growth with the possibility to skip intermediate levels. - Creative freedom and project authority (everything under you, just get the job done - we hate micromanagement as much as you do). - Amazing work culture (trust us when we say this). - Competitive compensation as per market standards.

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