Copywriter

We are looking for a skilled Copywriter & Content Writer with a strong background in the insurance industry and hands-on experience in scriptwriting. The ideal candidate should be able to simplify complex insurance concepts into engaging, clear, and impactful communication across formats. This is a fully on-site role based in Pune.Key Responsibilities:- Develop clear, concise, and engaging copy for insurance-related content across websites, blogs, brochures, emailers, landing pages, and social media. - Write compelling scripts for product videos, explainer videos, brand films, and promotional content. - Work closely with the marketing, product, and design teams to create content that aligns with brand tone, business goals, and compliance guidelines. - Translate complex insurance products and processes into easily understandable narratives. - Assist in conceptualizing and executing content-led campaigns. - Conduct research on industry trends, competitors, and customer insights to strengthen content quality. - Edit and proofread all content to ensure accuracy, clarity, and consistency.Required Qualifications & Skills:- 2–5 years of experience in copywriting/content writing specifically within the insurance or BFSI sector. - Strong understanding of insurance products, terminology, customer journeys, and regulatory considerations. - Experience in scriptwriting for marketing videos or educational content. - Exceptional writing, storytelling, and communication skills. - Ability to work on-site in Pune, Monday to Friday. - Strong attention to detail and ability to manage multiple projects. - Ability to collaborate effectively with cross-functional teams.Good to Have:- Experience working with creative agencies or in-house marketing teams. - Understanding of digital performance metrics and content optimization. - Ability to generate creative ideas for video content and campaigns.Why Join Us?- Opportunity to work closely with a dynamic marketing team. - Creative freedom to shape storytelling for insurance products. - On-site collaborative environment with exposure to end-to-end content creation.

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