Content Writer

We are seeking a skilled and creative Content Writer to join our Marketing & Research Communications team. The ideal candidate will have a flair for creating engaging, informative, and SEO-optimized content tailored for the B2B and research industry audience. This role involves translating complex data and research findings into compelling narratives that resonate with business leaders, investors, and decision-makers. Key Responsibilities: Create high-quality, well-researched, and original content for websites, blogs, articles, whitepapers, press releases, and marketing materials. Work closely with research analysts and marketing teams to understand report insights and convert them into engaging written material. Develop SEO-driven web content strategies to enhance visibility and online traffic. Proofread and edit content to ensure clarity, accuracy, tone consistency, and grammatical precision. Collaborate with the design and digital marketing teams to ensure all content aligns with brand voice and objectives. Conduct secondary research to support content development, ensuring credibility and relevance. Maintain awareness of industry trends and emerging topics to create timely and impactful thought-leadership content. Manage content calendars and ensure timely delivery of all writing assignments. Required Skills & Qualifications: Bachelor’s or Master’s degree in English, Journalism, Communications, Marketing, or a related field. 2–5 years of proven experience in content writing, preferably in market research, consulting, or B2B sectors. Strong grasp of SEO principles and experience in optimizing content for search engines. Exceptional command over English—both written and verbal. Ability to understand and simplify complex data or technical topics for general audiences. Excellent attention to detail, editing, and proofreading skills. Familiarity with digital content tools such as WordPress, Grammarly, Ahrefs, or SEMrush is a plus. A proactive mindset with the ability to work independently and meet deadlines.

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