Search Engine Optimization Manager

Experience: 5+ years in SEO and growth rolesLocation: Work from Office, Baner, PuneAbout WittypenWittypen is a content and SEO services company focused on driving meaningful organic growth.We work with companies across AI, SaaS, B2B, and technology to build scalable SEO and content engines. Our work goes beyond rankings. We help brands win visibility across traditional search and emerging AI-led discovery surfaces.As part of this evolution, we actively work on AI visibility and Answer Engine Optimization (AEO). This includes helping clients show up in AI-generated answers, training data pipelines, and LLM-driven search experiences. To support this, we also work closely with Zerply, our AI platform that enables AI visibility tracking and experimentation.This role sits at the center of where SEO is heading next.The RoleThis is a senior, high-ownership role for someone who lives and breathes SEO and is excited about where AI is taking organic growth.As an SEO & AI Optimization Manager, you will lead SEO and AEO initiatives for multiple clients. You will own strategy, execution, experimentation, and outcomes. You will work directly with clients, build and manage SEO teams, and continuously test new tactics to stay ahead of how search and AI systems surface information.This role is for builders, experimenters, and leaders.Roles and ResponsibilitiesOwn SEO and AI optimization strategies for multiple client accountsPlan and execute SEO roadmaps aligned with business and growth goalsLead AI visibility and AEO initiatives, including optimization for AI-generated answers and discoveryUse Zerply’s AI visibility tracking capabilities as part of client strategies and reportingConduct advanced keyword research, topic cluster planning, and search intent analysisPlan and execute on-page SEO, content optimization, and internal linking strategiesLead technical SEO audits and implementation, including site health, crawlability, indexing, and performanceOwn backlinking strategies, including guest posting, digital PR, citation building, and link quality auditsPlan and manage SEO projects with clear timelines, deliverables, and outcomesHire, train, and manage SEO team members as the practice scalesBuild and maintain SOPs for daily SEO execution and quality controlReview work output and ensure consistency across clients and team membersCommunicate directly with clients, including strategy discussions, progress updates, and performance reviewsTrack performance across traditional SEO metrics and emerging AI visibility signalsContinuously experiment with new SEO and AEO tactics to keep clients ahead of the curveRequirements5+ years of hands-on experience in SEO, ideally in an agency or consulting environmentStrong understanding of technical SEO, on-page SEO, and off-page SEOProven experience with keyword research, topic clusters, and content-led SEO strategiesExperience with backlink building, guest posting, citations, and link auditsWorking knowledge of modern SEO tools and analytics platformsCuriosity and hands-on exposure to AI-driven search, LLMs, and answer-based discovery systemsAbility to think beyond rankings and focus on visibility, demand capture, and brand presenceExperience managing teams, freelancers, or junior SEOsStrong project management and organizational skillsExcellent written and verbal communication skillsConfidence in client-facing roles and stakeholder discussionsA hustler mindset with a strong bias toward experimentation and executionWhat We Look For Beyond SkillsSomeone who is excited about where SEO is going, not nostalgic about how it used to workSomeone who experiments, tests hypotheses, and learns fastSomeone who takes ownership and leads from the frontSomeone who wants to build, not just maintainWhy This Role Is ExcitingYou will work at the intersection of SEO, AI, and content strategyYou will help define how AI visibility and AEO are delivered as servicesYou will lead experiments that shape client growth strategiesYou will have ownership over teams, outcomes, and executionYou will work with clients in competitive, high-growth industriesYou will be part of a company actively building for the future of organic discoveryHow We WorkWe value ownership, clarity, and action. We believe SEO is evolving fast, and the people who win are the ones willing to test, adapt, and lead. If you like experimenting, building systems, and delivering results that matter, you will thrive here.

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