Sr. Social Media Manager

About AmberAmber is building the global infrastructure for student housing, helping 80M+ students find and book long-term accommodation near universities. With 1M+ listings across 80+ cities, we are scaling rapidly toward $1B in annual bookings — and leveraging AI to transform how we operate, build, and scale.About the roleWe're looking for a Social Media Manager who has lived the creator's life — someone who has built or grown channels from scratch, understands what makes content travel across algorithms, and can bridge the gap between creative instinct and data-driven strategy. You will own our global social presence across Instagram, YouTube, and TikTok, leading both strategy and hands-on production.Key responsibilitiesChannel ownership — lead strategy and execution across IG, YT, TikTok globallyContent strategy — build quarterly content calendars aligned to brand goalsProduction — script, shoot, edit, and publish short-form and long-form content end-to-endAI Tools - Strong use case and proven hands on experience with relevant AI tools.Trend scouting — identify and capitalise on trends before they peakAnalytics & reporting — track KPIs, produce weekly/monthly performance dashboardsCollaboration — brief designers, videographers, and external creatorsPaid amplification — work with performance team to boost top-performing organic contentMust-have skillsCreator experience — personal or professional channel with proven growth track recordPlatform depth — deep understanding of IG Reels, YT Shorts, TikTok algorithmsContent production — hands-on scripting, editing (CapCut, Premiere Pro, or equivalent)Analytics — fluency in native platform analytics + third-party toolsExcel / Sheets — proficient with pivot tables, dashboards, and data storytellingCopywriting — strong hooks, captions, and CTAs that convertProject management — ability to manage multiple content pipelines simultaneouslyGlobal mindset — comfortable tailoring content for different regional audiences

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