Performance Marketing Manager

Brand: Experience: 3 to 4 yrsSalary: ₹4L to ₹5L / PAWorking - 5 days (alternate Saturday off )Location: NIBM Road, Kondhwa, Pune 411048 ( work from office )Preferred Qualification: MBA in Marketing / Digital MarketingRole OverviewWe are looking for someone who can independently manage and optimize digital advertising campaigns across Meta and Google platforms to drive traffic, conversions, and revenue growth. The ideal candidate should be analytical, data-driven, and performance-focused, with hands-on experience in campaign execution and reporting for D2C brand.Key ResponsibilitiesPlan, execute, and optimize paid campaigns across Meta Platforms Ads (Facebook & Instagram) and Google AdsManage campaign structures across TOF / MOF / BOF funnel stagesMonitor daily campaign performance and key metrics such as: ROAS, CAC, CTR, CPC, CPM, Conversion Rate, CPAOptimize ad creatives, audiences, placements, and budgets for maximum efficiencyCreate audience segments for prospecting, retargeting, and remarketingAnalyze landing page performance and coordinate improvements for better conversionGenerate weekly and monthly performance reports with insights and action pointsWork closely with creative team for ad copy, creatives, and campaign testingManage A/B testing of creatives, hooks, offers, and audience targetingTrack attribution and customer journey across campaignsMonitor website analytics using Google Analytics and ad platform dashboardsSupport sales growth through data-backed digital marketing strategiesEssential Requirements3 to 4 years hands-on experience as Manager in performance marketing for D2C brand.Strong command over Meta Ads Manager and Google AdsGood understanding of:- Search Campaigns, Performance Max, Shopping Ads, Display Ads, Remarketing CampaignsStrong analytical ability and data interpretation skillsKnowledge of conversion tracking, pixels, UTM parameters, and attributionExperience in using:Google Tag ManagerGoogle AnalyticsExcel / Google SheetsUnderstanding of Shopify ecosystem preferredAbility to identify performance bottlenecks and solve quicklyStrong communication and reporting skillsAdditional Preferred SkillsExperience with D2C / E-commerce brandsUnderstanding of customer retention funnelsFamiliarity with WhatsApp and email marketing toolsKnowledge of SEO basicsAbility to work in fast-growth environmentPersonality We Are Looking ForHighly result-orientedFast learnerCurious with numbersProactive in suggesting improvementsOwnership mindsetJob Types: Full-time, PermanentBenefits:Health insurancePaid time offProvident FundAbility to commute NIBM Road Kondhwa Puneexperience working with D2C brandEducation:Bachelor's (Preferred)Experience:Performance marketing: 3 years as manager (Preferred)Work Location: In person

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