Performance marketing

About the Role: We’re looking for a detail-oriented Performance Marketing Ads Operations Executive to manage, execute, and optimize paid campaigns across meta and google. This role is focused on smooth campaign execution, tracking accuracy, and day-to-day ad account operations. Key Responsibilities: ● Launch, manage, and monitor campaigns across platforms like Meta (Facebook & Instagram), Google Ads, and others ● Ensure error-free campaign setup (UTMs, budgets, audiences, creatives, tracking)● Handle daily ad operations: budget updates, campaign duplication, scaling, and pausing ● Monitor key metrics and flag performance drops ● Coordinate with creative and marketing teams for ad copies, creatives, and iterations ● Maintain campaign hygiene (naming conventions, structure, account organization) ● Troubleshoot ad disapprovals ● Generate daily/weekly performance reports and insights ● Implement A/B tests for creatives, audiences, and landing pages. Requirements: ● 1.5–3 years of experience in performance marketing or ads operations ● Hands-on experience with Meta Ads Manager and Google Ads ● Strong understanding of campaign structure, funnels, and tracking ● High attention to detail and ability to manage multiple products simultaneously ● Basic understanding of conversion optimization and performance metrics What Success Looks Like: ● Campaigns go live without errors ● Stable and improving CPA/ROAS/CM3 ● Fast turnaround on execution and optimizations ● Clean, well-structured ad accounts

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