Head of Marketing Department

About PIBMPune Institute of Business Management (PIBM) is one of India’s leading B-Schools,renowned for its innovative teaching methodology and strong industry interface. The institute iscommitted to bridging the gap between academic learning and industry requirements by offeringstudents a learning experience deeply rooted in practical exposure and corporate-drivenpedagogy.With a strong focus on employability, analytical thinking, and skill enhancement, PIBM providesa dynamic environment where faculty members and industry professionals collaborate to shapethe next generation of business and marketing leaders who can thrive in a rapidly evolvingglobal economy.Role OverviewThe Head of the Department – Marketing will lead academic, research, and industryengagement initiatives in the field of marketing. The incumbent will be responsible for designingand delivering a curriculum aligned with modern marketing practices, mentoring facultymembers, and guiding research and publication activities.This role requires a visionary academician who can integrate traditional marketing fundamentalswith modern analytical tools, digital strategies, and innovative teaching methodologies to nurturefuture-ready marketing professionals.Key Responsibilities● Lead the Marketing Department with strategic direction, academic leadership, andoperational excellence.● Design, develop, and continuously upgrade the MBA and PGDM marketing curriculum toalign with the evolving corporate landscape.● Teach and mentor students in core and advanced marketing subjects such as:○ Marketing Management○ Digital Marketing & Analytics○ Brand Management○ Consumer Behavior○ Product & Service Marketing○ Market Research and Data-driven Decision Making● Ensure students gain applied understanding of marketing and sales profiles including:Channel / Area Sales Manager, Business Analyst (SAP), Product Manager, Pre-SalesConsultant, SME Banking Relationship Manager, CRM Analyst, and B2B SalesManager.● Integrate modern marketing tools and analytics platforms such as Google Analytics,HubSpot, Power BI, Tableau, SEMrush, and CRM systems into the teaching process.● Promote research excellence by encouraging publications, patents, case studies, andthesis work in reputed journals.● Collaborate with corporates, agencies, and industry leaders to provide real-worldexposure through projects, guest lectures, and corporate tie-ups.● Supervise faculty and promote innovative teaching methods like simulation-basedlearning, live projects, and case pedagogy.● Represent the department in academic councils, institutional committees, and externalforums. Qualifications & Experience● Ph.D. in Marketing or a related field (mandatory).● Preference will be given to candidates who have:○ Published research papers, thesis, and patents in reputed journals.○ Presented papers at national or international conferences.● 8–12 years of academic experience, including industry exposure in marketing or relatedareas.● Candidates should have both market exposure and academic experience in teachingand leading teams in reputed institutions.● Hands-on expertise in modern marketing tools, data analytics, AI in marketing, anddigital transformation strategies.● Strong leadership, mentoring, and communication skills.Key Competencies● Strategic thinking and academic leadership.● Deep expertise in both traditional and digital marketing practices.● Strong industry network and corporate connect.● Innovative mindset with focus on data-driven marketing and research.● Ability to build a collaborative, high-performing academic team.Why Join PIBM?● Lead a dynamic and forward-thinking marketing department with academic freedom.● Work in a corporate-driven academic ecosystem focused on practical learning andreal-world application.● Collaborate with industry experts, CMOs, and marketing leaders through projects,workshops, and consulting assignments.● Access continuous growth opportunities in research, consulting, and executiveeducation.● Contribute to PIBM’s mission of developing industry-ready, ethical, and digitally skilledmarketing professionals.

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