Head of Demand & Revenue Marketing

About Position: We are building a next-generation demand engineone that goes beyond campaigns to create, detect, and convert demand across a complex, non-linear B2B buying landscape. We are looking for a leader who can unify demand generation, inside sales, AI, MarTech, data, and commercial tech into a single, high-performing system that drives predictable pipeline growth. This role owns the end-to-end demand lifecycle across TOFU, MOFU, and BOFU—from demand creation to pipeline conversion to deal acceleration—while unlocking dark funnel behavior, intent signals, and 1st and 2nd party intelligence to identify and accelerate demand ahead of the market. Operating across verticals, service lines, geographies, and partner ecosystems, you will build a globally scalable, signal-led demand engine with clear accountability.Role: Head of Demand & Revenue MarketingLocation: Pune or Delhi NCR Experience: 12 to 15+ yearsJob Type: Full Time EmploymentWhat You'll Do: 1. Global Demand Engine ArchitectureDesign and scale a centralized demand engine across regions, verticals, and service linesEstablish standardized playbooks, SLAs, and operating cadence globallyEnable local market execution on a unified global backbone2. Cross-Vertical & Service Line Demand OrchestrationTranslate business priorities across industries and solution portfolios into demand programsPartner with vertical and service line leaders to drive balanced pipeline generation and progressionAlign demand strategy to account priorities, buying groups, and revenue goals3. TOFU: Scalable Demand CreationDrive always-on demand across digital, content, events, ecosystem, and partner channelsBuild scalable audience acquisition engines aligned to target accounts and personasLeverage AI to increase content velocity, personalization, and targeting precision4. MOFU: Nurture, Qualification & ConversionDesign structured nurture and progression frameworks across the funnelIntegrate SDR/BDR teams with clear SLAs and shared conversion ownershipOptimize lead scoring, routing, and qualificationImprove conversion across inquiry → MQL → SQL → pipeline5. BOFU: Pipeline Acceleration & Deal InfluencePartner closely with sales to accelerate late-stage pipeline and improve win ratesDesign targeted deal acceleration programs (account-based plays, executive engagement, tailored content, events)Support opportunity progression, deal velocity, and conversion to closed-wonEnable sales with insights, content, and intelligence to influence buying groups6. Dark Funnel, Intent & Intelligence LayerCapture and activate dark funnel signals (anonymous research, peer influence, off-platform engagement)Leverage intent data, 1st party behavioral data, and 2nd party partner intelligenceBuild account prioritization and signal scoring modelsEnable real-time, signal-driven engagement across marketing and inside sales7. Inside Sales & Marketing ConvergenceFully integrate inside sales into the demand engine with shared pipeline and conversion goalsOrchestrate inbound and outbound motions using intent signals and buying group insightsImprove speed-to-lead, outreach relevance, and pipeline progression8. MarTech, Sales Tech & Data EcosystemOwn the architecture and optimization of the MarTech and commercial tech stack(CRM, marketing automation, CDP, sales engagement, intent platforms)Build a unified data layer across 1st, 2nd, and 3rd party dataEnable real-time segmentation, scoring, and decisioning9. Partner & Ecosystem-Led DemandActivate hyperscaler, alliance, and partner ecosystems as demand channelsDrive co-marketing, co-sell plays, and joint pipeline programsExtend into co-sell and deal acceleration motions at BOFU10. Demand Investment & ROI OptimizationOwn ROI across all demand investments:Events (owned and sponsored)Campaigns (global and regional)Digital channel spends (paid media, performance marketing, ABM platforms)Establish a unified measurement framework linking spend → engagement → pipeline → revenueDrive:Cost per MQL / SQL / opportunityPipeline per dollar spentWin-rate influence and revenue impact of marketing programsOptimize budget allocation across channels, geographies, and funnel stages (TOFU, MOFU, BOFU)Build closed-loop attribution models, including influence from dark funnel and intent signals11. Performance & Operating CadenceOwn pipeline sourced by our marketing team and influence on revenue outcomesRun a weekly global demand cadence across marketing and inside salesTrack and optimize:TOFU coverage and engagementMOFU conversion ratesBOFU win rates and deal velocityPipeline quality and progressionROI and cost efficiencyExpertise You'll Bring: 12 to 15+ years of experience in B2B demand generation, growth, or revenue marketingProven track record of building full-funnel demand engines (TOFU, MOFU, BOFU) with measurable revenue impactExperience working across:Industries / verticalsMultiple service lines or product portfoliosGlobal marketsStrong understanding of:Enterprise buying groups and non-linear journeysPipeline management, deal cycles, and win-rate driversAttribution, analytics, and marketing ROI frameworksDeep experience with MarTech, sales tech, CRM, and data platformsExposure to AI/GenAI, intent platforms, and signal-driven marketingExperience managing or closely partnering with SDR / inside sales teams and field salesLeadership TraitsThinks in systems, signals, and full-funnel economicsObsessed with pipeline, conversion, win rates, and ROIAligns marketing tightly with sales and revenue executionBrings commercial discipline to demand investmentsDrives clarity, speed, and accountabilityA fully operational global demand engine spanning TOFU, MOFU, and BOFUMeasurable increase in pipeline sourced and influenced by marketingImproved conversion rates, deal velocity, and win ratesEarly identification of demand through intent and signal intelligenceStrong alignment across marketing, inside sales, and field sales Clear visibility into ROI and revenue impact of demand programsDemand is no longer just created—it is identified early, nurtured intelligently, and converted with precision.The advantage lies in owning the entire funnel, from first signal to closed deal.This role will define how we build that advantage.Benefits:Competitive salary and benefits packageCulture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certificationsOpportunity to work with cutting-edge technologiesEmployee engagement initiatives such as project parties, flexible work hours, and Long Service awardsAnnual health check-upsInsurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parentsValues-Driven, People-Centric & Inclusive Work Environment:Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.We support hybrid work and flexible hours to fit diverse lifestyles.Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employmentLet's unleash your full potential at Persistent - /careers/"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind./"

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