Lead Generation Executive

Job Title: Lead Generation Specialist Location: Balewadi Pune Type: Full TimeAbout FridoFrido is a fast-growing comfort-tech brand transforming how people experience comfort in everyday life. With products like ergonomic cushions, pillows, mattress toppers, and chairs, Frido focuses on improving posture, productivity, and overall well-being.As we expand into corporate wellness and workplace ergonomics, we are looking for a CXO Outreach & Lead Generation Specialist who can open doors with senior leadership across companies.Role OverviewThis role is responsible for building relationships with CXO-level decision-makers and generating high-value B2B opportunities for Frido.The role involves identifying, researching, and connecting with HR Heads, CXOs, Admin Leaders, Workplace Experience Heads, and Procurement Leaders, positioning Frido as a workplace comfort and employee wellness partner.This is not a typical calling role. We are looking for someone who can strategically approach senior leaders, create meaningful conversations, and generate qualified corporate opportunities.Key ResponsibilitiesStrategic CXO OutreachIdentify and build a strong pipeline of CXOs, HR Leaders, Admin Heads, Procurement Heads, and Workplace Experience Leaders across target companies.Conduct deep research on organizations to identify decision-makers and potential partnership opportunities.Multi-Channel ProspectingReach out to senior decision-makers through multiple channels including:LinkedIn outreachPersonalized cold emailsProfessional networkingCorporate introductionsCraft high-quality, personalized outreach messages that resonate with senior leadership.Corporate Opportunity DevelopmentGenerate leads for:Corporate wellness partnershipsEmployee comfort programsBulk product partnershipsWorkplace ergonomics initiativesLead QualificationUnderstand corporate requirements and identify opportunities where Frido solutions can add value.Schedule meetings or product discussions with the business development or leadership team.Pipeline & ReportingMaintain structured tracking of outreach activities, conversations, and opportunities.Share regular insights on outreach performance, lead quality, and pipeline growth.What We Are Looking ForExperience in B2B lead generation, enterprise outreach, or corporate salesStrong ability to communicate with senior leadership and decision-makersExceptional research and prospecting skillsExperience with LinkedIn Sales Navigator, CRM tools, and outbound outreach platformsAbility to write high-quality personalized outreach messagesIdeal Candidate Someone who:Understands how to capture attention from CXOsCan build high-value corporate conversationsThinks strategically about partnership opportunitiesIs comfortable engaging with senior decision-makers.

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