Head of Digital Marketing

JOB TITLE: HEAD : DEMAND GENERATION AND DIGITAL MARKETING LOCATION: India / Hybrid DEPARTMENT: Marketing REPORTS TO: Chief Marketing Officer EXPERIENCE: 12 to 15 YearsRole Mandate: Own Clarion's full-funnel digital growth engine:Awareness ‚Digital -driven Engagement ‚MQL ‚SQL ‚Pipeline Velocity ‚Revenue ImpactSingle-point accountability for performance, conversion, CAC, and marketing-sourced pipeline.Results-first. Revenue-focused. Data-led.What You OwnDemand Generation & Campaign ArchitectureDrive quarterly integrated campaigns (email ‚paid ‚landing ‚SDR ‚retargeting)ICP segmentation (industry, geo, tech stack, buyer intent)Lead nurture journeys & scoringMQL ‚SQL conversion and velocity improvementWeekly SDR & sales alignment________________________________________Performance MarketingOwn SEO, Google Ads, LinkedIn Ads, retargetingBudget optimization (CAC, ROAS, pipeline contribution)Always-on experimentation (ads, creatives, offers, audiences)SEO & Content-Led GrowthTechnical & on-page SEO strategy aligned to buying intentKeyword & topic clusters for vertical-led pipeline growthCampaign-driven content (whitepapers, case studies, landing pages)Partner with content team for thought leadership & demand captureCRO & Website PerformanceLanding pages, UX flows, form optimizationA/B testing & funnel drop-off reductionImprove session ‚lead ‚demo conversionsMarketing Ops & AI InnovationHubSpot workflows, scoring, attribution & reportingFunnel dashboards & performance analyticsLeverage AI for targeting, personalization, creative testing & automationManage agencies with clear KPIs & ROI benchmarks________________________________________Success MetricsPredictable MQL ‚SQL conversionImproved pipeline velocityLower CAC, higher marketing-sourced revenueMeasurable ROI across search, PPC, paid social & organicClean, board-ready attribution dashboards________________________________________Skills RequiredFull-funnel growth & campaign expertiseAdvanced analytical mindset (CAC, ROAS, attribution, velocity)SEO strategy & content-led pipeline understandingHubSpot marketing automation proficiencySales alignment & SDR collaboration capabilityAgency & vendor managementAI-first experimentation mindset________________________________________EducationBachelor's degree in Marketing, Business, Engineering or related fieldMBA or Digital Marketing certification preferred________________________________________WHY JOIN CLARION TECHNOLOGIESOpportunity to build a world-class digital revenue engine.High-visibility role with executive leadership exposure.Ownership of strategic growth charter.Access to cutting-edge marketing technology and AI tools.

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