OUTBOUND MARKETING LEAD

ROLE: OUTBOUND MARKETING LEADBuild Our Growth Engine from ScratchLocation : Baner, Pune Who We AreAt AIM, we’re building a focused, high-performance growth engine.We’re not chasing vanity metrics. We’re not blasting generic emails. We’re not building “marketing noise.”We’re building a disciplined outbound system that creates real executive conversations.This role is central to that.All in Motion is a global creative production company. We serve leading businesses and brands across the world to meet their communications needs. Our creative endeavours are underpinned by an empathy driven pursuit of emotions. Technology and all things digital excite us while culture helps us gain purpose. We provide a broad spectrum of solutions from bespoke deliveries to integrated campaigns thanks to an award winning, involved in-house team.Website : Why This Role MattersWe are at a stage where:We know our market.We know our capabilities.We know we can deliver.Now we need someone who can turn that clarity into a structured outbound motion.Not campaigns.A system.You’ll work directly with the Chief Growth & Marketing Officer to design and run our outbound engine.What You’ll Actually DoDefine and refine our ICP (and keep challenging it)Design multi-touch outbound journeys (email + LinkedIn + smart follow-ups)Write sharp, non-spammy outreach messagingWork closely with the SDR to improve conversion to meetingsContinuously test and refine positioningTrack quality — not just volumeImprove targeting using data and intent signalsHelp shape our go-to-market narrativeYou will not be stuck executing templates.You will build the playbook.What We’re Looking For4–7 years in outbound, growth, or revenue marketingStrong writing skills (clear > clever)Deep understanding of ICPs and sales psychologyComfortable experimenting and iteratingHigh ownership, low dramaSomeone who enjoys building, not maintainingIf you’ve worked with tools like Sales Navigator, email sequencing platforms, CRMs, enrichment tools — great.But we care more about how you think than what tools you’ve used.Who Will Thrive HereSomeone who prefers impact over noiseSomeone who wants exposure to leadershipSomeone who wants to build something meaningfulSomeone who is comfortable in a growth-stage environmentIf you want to “manage campaigns,” this isn’t it.If you want to build a revenue engine, let’s talk.

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