Marketing Manager

Job title and summary:Job Title: Marketing & Admissions Manager – SchoolLocation: Alandi, PuneExperience: Minimum 3–5 years in school/education marketing and high-volume admissions (5,000+ admissions per year)The Marketing & Admissions Manager will be responsible for driving student enrolments across multiple school locations, leading 360° marketing and business development activities, and ensuring year‑on‑year admissions growth of at least 20%. Key responsibilities:Develop and execute an annual marketing and admissions strategy to achieve enrolment targets of 5,000+ students per year with a minimum 20% YoY growth. Plan and manage integrated campaigns across all admission sources: digital marketing, branding, call center, residential society activations, community/societal events, school connect programs, and referral drives. Drive marketing / BD activities for multiple branches or locations, ensuring consistent brand positioning and localized outreach plans. Monitor and optimize lead funnel from enquiry to admission, track daily/weekly admissions data, and implement corrective actions to meet targets. Coordinate with internal teams (academic heads, branch principals, operations, call center, counsellors) to ensure smooth enquiry handling, counselling, campus visits, and closures. Oversee digital marketing initiatives in coordination with internal/external agencies: performance campaigns, social media, SEO, content, and online reputation management. Plan and execute on-ground outreach: residential engagement, society events, mall activations, school fairs, open-house events, and tie‑ups with feeder schools and local partners. Build and manage a high‑performing admissions and tele‑counselling team; set KPIs and review performance regularly. Prepare periodic MIS and dashboards on enquiries, conversions, source-wise performance, and campaign ROI for management review. Manage the marketing and admissions budget for assigned locations and ensure cost-effective lead and admission acquisition. Required skills and competencies:Strong understanding of all major admission sources.Digital performance marketing (Google, Meta, lead-gen platforms)Branding and ATL/BTL campaignsCall center / tele‑counselling operationsResidential society and community engagement activitiesEvents, school fairs, and referral programs. Data-driven mindset with experience in funnel management, conversion optimization, and YoY growth planning. Excellent communication, negotiation, and stakeholder management skills to work with parents, students, school leadership, and external partners. Proven ability to handle multi-location operations and manage field/inside sales teams. Strong planning, time management, and problem‑solving abilities in a high-volume, target-driven environment. Qualification and experience:Graduate / Post‑graduate in Marketing, Management, or related field (MBA/PGDM preferred). Minimum 3+ years of experience in managing 5,000+ admissions per year for test prep / higher education, with demonstrated 20% or higher YoY growth in enrolments. Prior experience in the school/education sector, marketing, and admissions will be strongly preferred. To Apply: Share your resume on ta.lead@

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