Marketo Campaign Manager

The Marketo Campaign Manager is responsible for building, testing, and deploying scalable programs in Adobe Marketo Engage for a Fortune-level, global B2B organization, with a strong focus on event communications and always-on nurtures. Responsibilities:Build programs for roadshows, conferences, webinars, and newsletters using existing Marketo program and email templates (drag-and-drop; minimal net-new HTML). Configure always-on nurture streams and triggered campaigns, including smart campaigns, flow steps, and program statuses aligned to the client’s lifecycle model. Implement audience logic: smart lists, filters, triggers, and segmentations based on behavioral, demographic, and account-level data from Marketo and Salesforce. Execute rigorous QA: test sends, form submits, landing pages, UTMs, links, and preference center flows across devices and major email clients before launch. Identify and resolve rendering issues in email and landing page templates, escalating to design/dev only when fixes exceed drag-and-drop or minor HTML edits. Implement governance best practices such as naming conventions, foldering, cloning standards, communication limits, and opt‑out/compliance handling. Coordinate data requirements with client stakeholders: confirm needed fields, lists, and custom objects per campaign; validate that data is flowing correctly from Salesforce. Monitor campaign performance (delivered, opens, clicks, form fills, MQLs) and share operational insights and improvement opportunities with the PM and client team. Support limited dynamic content and personalization (tokens, segments, snippets), with the ability to scale into more advanced scripting as future campaigns require.

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