Performance Marketer

Job Title: Performance Marketer (Paid Growth / Demand Gen)Location: Pune/On-siteExperience: 3–6 yearsType: Full-timeAbout the Role:We’re looking for a Performance Marketer who can own and scale paid acquisition across channels like Google Ads, LinkedIn Ads, Meta Ads, and retargeting platforms. This person will be responsible for generating high-quality leads, improving conversion efficiency, and scaling campaigns with a strong focus on pipeline impact and ROI.You’ll work closely with marketing, sales, and content teams to turn campaigns into predictable lead flow and revenue growth.Key Responsibilities:Paid Campaign Strategy & Execution• Plan, launch, and optimize paid campaigns across:• Google Search + Display• LinkedIn Ads• Meta Ads (for retargeting and TOFU)• Retargeting on platforms like GDN, LinkedIn, Meta• Develop channel-wise strategies for lead gen, trial sign-ups, webinar registrations,and enterprise demos• Build and test audience segments: ICP roles, industries, intent groups, competitoraudiences, remarketing listsConversion Rate Optimization (CRO)• Improve CTR, CVR, and CPL through:• A/B testing landing pages and ad creatives• Optimizing lead forms and funnel stages• Work with design and web teams to ship high-performing landing pagesAnalytics, Reporting & Insights• Track performance daily/weekly across CPL, CAC, ROAS, pipeline, and revenue metrics• Build reports and dashboards (GA4, HubSpot/Salesforce, Looker Studio)• Ensure clean attribution and reporting hygiene across platformsExperimentation & Scaling• Run structured experiments on:• New channels (Reddit, Quora, programmatic)• New creatives / ad formats• Funnel improvements and retargeting sequences• Scale winning campaigns while maintaining CPL and quality benchmarksPipeline Collaboration• Partner with SDR/RevOps teams to improve lead quality• Use feedback loops (SQL rate, meeting conversion, win rate) to refine targeting & messagingMust-Have Skills:• 3–6 years of experience managing performance marketing for B2B SaaS / B2B tech• Strong hands-on expertise in:• Google Ads (Search primarily)• LinkedIn Campaign Manager• Strong understanding of:• ICP targeting, funnels, lead nurturing, remarketing• Paid acquisition metrics: CPL, CAC, ROAS, SQL rate• Proficiency in:• GA4, Google Tag Manager, Looker Studio• UTM tracking and conversion tracking• Strong analytical and reporting skillsHow to Apply:We want to hear from you! Please submit your resume to with the subject line: "Performance Marketer - TestGrid"TestGrid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

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