Performance Marketer

Job Title: Performance Marketer (Paid Growth / Demand Gen)Location: Pune/On-siteExperience: 3–6 yearsType: Full-timeAbout the Role:We’re looking for a Performance Marketer who can own and scale paid acquisition across channels like Google Ads, LinkedIn Ads, Meta Ads, and retargeting platforms. This person will be responsible for generating high-quality leads, improving conversion efficiency, and scaling campaigns with a strong focus on pipeline impact and ROI.You’ll work closely with marketing, sales, and content teams to turn campaigns into predictable lead flow and revenue growth.Key Responsibilities:Paid Campaign Strategy & Execution • Plan, launch, and optimize paid campaigns across: • Google Search + Display • LinkedIn Ads • Meta Ads (for retargeting and TOFU) • Retargeting on platforms like GDN, LinkedIn, Meta • Develop channel-wise strategies for lead gen, trial sign-ups, webinar registrations, and enterprise demos • Build and test audience segments: ICP roles, industries, intent groups, competitor audiences, remarketing listsConversion Rate Optimization (CRO) • Improve CTR, CVR, and CPL through: • A/B testing landing pages and ad creatives • Optimizing lead forms and funnel stages • Work with design and web teams to ship high-performing landing pagesAnalytics, Reporting & Insights • Track performance daily/weekly across CPL, CAC, ROAS, pipeline, and revenue metrics • Build reports and dashboards (GA4, HubSpot/Salesforce, Looker Studio) • Ensure clean attribution and reporting hygiene across platformsExperimentation & Scaling • Run structured experiments on: • New channels (Reddit, Quora, programmatic) • New creatives / ad formats • Funnel improvements and retargeting sequences • Scale winning campaigns while maintaining CPL and quality benchmarksPipeline Collaboration • Partner with SDR/RevOps teams to improve lead quality • Use feedback loops (SQL rate, meeting conversion, win rate) to refine targeting & messagingMust-Have Skills: • 3–6 years of experience managing performance marketing for B2B SaaS / B2B tech • Strong hands-on expertise in: • Google Ads (Search primarily) • LinkedIn Campaign Manager • Strong understanding of: • ICP targeting, funnels, lead nurturing, remarketing • Paid acquisition metrics: CPL, CAC, ROAS, SQL rate • Proficiency in: • GA4, Google Tag Manager, Looker Studio • UTM tracking and conversion tracking • Strong analytical and reporting skillsHow to Apply:We want to hear from you! Please submit your resume to with the subject line: /"Performance Marketer - TestGrid/"TestGrid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

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