SEO Leader – AI-First Search & Discovery

Role OverviewWe are looking for an SEO Leader who operates beyond traditional keyword-led SEO and understands how search is evolving in an AI-first world. This role is for someone who builds, owns, and scales SEO as a revenue-driving function, not a reporting exercise.You will lead strategy and execution for modern search—where discovery happens across LLMs and AI platforms such as ChatGPT, Gemini, Perplexity, and emerging AI-driven search interfaces—while ensuring strong foundational SEO hygiene.This is a hands-on leadership role with clear commercial accountability.Who This Role Is ForYou are ahead of the curve on SEO and not operating from outdated 2019 playbooksYou understand AI / LLM optimisation and how brands get surfaced in conversational and generative searchFor you, basic SEO hygiene is assumed, not highlightedYou have delivered measurable growth, not just audits, decks, or recommendationsYou have managed teams and revenue and are comfortable owning outcomes, not just activityKey ResponsibilitiesStrategy & Growth:Define and own the AI-first SEO strategy, aligning with business and revenue goalsDrive organic growth across traditional search and AI-powered discovery platformsIdentify and execute opportunities across technical SEO, content systems, authority building, and AI visibilityExecution & OwnershipLead end-to-end SEO implementation—strategy to execution to resultsWork closely with content, tech, product, and revenue teams to ensure execution velocityTranslate insights into action, not just documentationLeadership & AccountabilityManage and mentor SEO team members; build scalable SEO processesOwn KPIs, growth metrics, and revenue impact of SEO initiativesReport outcomes with clarity and commercial relevanceInnovation & LearningStay current with changes in AI search, LLM behavior, and algorithmic shiftsTest, learn, and systemise what works—continuously improving performanceWhat Will Disqualify YouYou have only done on-page SEO and monthly reportingYou have never owned a number (traffic alone does not count)You believe implementation belongs to someone elseExperience & ProfileMinimum 4+ years of experience in SEO with demonstrable growth impactProven experience in leading teams and owning outcomesStrong understanding of AI-led search, LLM optimisation, and modern discovery ecosystemsMindset We Are Looking For: Builder, Owner, Operator

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