Associate Manager - Programmatic

Key Responsibilities- Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360, The Trade Desk, Verizon, Yahoo, Amazon DSP, Xandr, MediaMath. - Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis. - Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights. - Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives. - Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines. - Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.Technical Skills & Tools- DV360 (core), plus familiarity with The Trade Desk, Verizon, Yahoo, Amazon DSP, Xandr, MediaMath. - Strong media planning, campaign setup, optimization, trafficking, and QA expertise. - Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools. - Familiarity with third-party tracking, billing systems, and campaign analytics platforms.

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