Founder’s Office - Marketing

Job Description: Marketing Executive/Junior Manager (Hands-On, Startup) — ALIV Regenerative WellnessLocation: Pune, India Type: Full-time — On-siteReports to: Founder/CEOAbout ALIVRegenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. Evidence-based, prevention-first.Role SummaryOwn day-to-day marketing for a growing startup brand. No job too small—plan, create, launch, analyse, and iterate across content, social, ads, PR, events, and CRM to drive awareness and qualified consults.What You’ll DoContent & Social- Run the monthly calendar (IG/YouTube/LinkedIn/Email/WhatsApp). - Write hooks/captions, script & edit Reels, design carousels (Canva/CapCut). - Keep messaging simple, science-true; ensure medical review & compliance.Performance & Web- Set up and optimise Meta/Google campaigns with UTMs & GA4. - Build/refresh landing pages, A/B test hooks, creatives, CTAs; improve conversion. - Maintain GMB/local SEO hygiene; basic on-page SEO.PR, Influencers & Community- Coordinate with PR partners; align stories with campaigns. - Run creator/doctor collabs, Lives/webinars; capture UGC with consent. - Support events: talks, screenings, open days; handle invites, run-of-show, follow-ups.Pipeline & Ops- Tighten DM → consult → therapy flow with counselors/front desk. - Keep dashboards current (traffic, leads, bookings, ROAS/CAC). - Maintain asset/templates library; vendor coordination when needed.Non-clinical role. All claims go through medical review; privacy/consent mandatory.Must-Have- 2–5 years in digital/brand marketing (healthcare/wellness/consumer preferred). - Portfolio with hands-on work: Reels/carousels, ads, landing pages, emails—with results. - Tools: Meta/Google Ads, GA4/GTM, UTMs, Canva/CapCut/Adobe, WordPress/No-code, Zoho/HubSpot, Google Workspace. - Clear copy for Indian audiences (English + Hindi/Marathi). Grit, speed, organisation.Good to Have: Basic CRO/wireframing, newsletter automation, social listening, local vendor handling.KPIs (first 6 months)- Qualified consults from organic/PR/events/paid; CPL/CAC trend. - IG engagement rate, saves/shares; non-paid reach & follower growth. - LP conversion (organic & paid) and profile→DM / website-click rates. - Event outputs: RSVPs, attendance, leads, assisted revenue. - Cadence adherence (≥95%), tracking hygiene (100% UTMs), SOP compliance.90-Day Outcomes- 30 days: Baselines set (IG/GA4/CRM), content pillars, tracking & UTMs live, first quick wins. - 60 days: Always-on calendar running; 2–3 repeatable Reel formats; LP v1 + A/B tests; first PR/creator collab shipped. - 90 days: Visible lift in profile→DMs, consult bookings, event-sourced leads; v1 playbooks for IG, PR alignment, and DM→consult flow.

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