Social Media Manager - Organic Growth

Location: Pune Type: Full-time Mode: On-siteFocus: Organic growth, Instagram branding, showcasing innovationAbout ALIVALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.Role SummaryOwn ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).Key Responsibilities- Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives). - Brand & Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified). - Creation & Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut). - Innovation Showcasing: Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language. - Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first). - Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes. - Analytics & Iteration: Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly. - Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent.Must-Have Skills- 3–5 years in organic social; proven Instagram growth and engagement results. - Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and clear CTAs. - Hands-on Reels production & editing; carousel design basics. - Comfortable turning medical notes into simple, accurate content. - Tools: Meta Business Suite, IG Insights, GA4/UTMs, Canva/Adobe/CapCut, Google Workspace.Good to Have: Healthcare/wellness experience, basic SEO for social, newsletter/blog repurposing, managing creators/freelancers, studio shoot coordination.KPIs (Organic)- Engagement rate, saves, shares - Non-paid reach & follower growth - Profile visits → DMs/website clicks (tracked via UTMs) - Content cadence & brand consistency - Positive mentions, DM response time, community health90-Day Outcomes- 30 days: Audit + positioning/voice guide; IG playbook; baseline dashboards; content calendar live. - 60 days: 2–3 repeatable Reel formats; UGC/consent pipeline; collab calendar; weekly analytics ritual. - 90 days: Measurable lift in organic ER and profile→DMs; case study on what’s working; v1 brand style kit for IG.Sample Content Pillars (Instagram)- Therapy 101: IV, PRP/PRFM, Autologous Cell Therapy—explained simply - Safety & SOPs: Hygiene, consent, ethics, approvals (education-first) - Founders’ Voice: Opinions, de-identified learnings, awards, media - Innovation & BTS: Lab/process peeks, FAQs, “how it works” animations - Lifestyle & Prevention: Checklists, habit tips, myth-busting - Community: Patient journey (with consent), events, webinars, camps

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