Search Engine Optimization Executive

SEO Strategy & Execution- Design and implement comprehensive SEO strategies aimed at improving keyword rankings, organic search visibility, and website traffic. - Conduct in-depth keyword research to uncover new opportunities and optimize existing content for high-performance keywords.2. On-Page Optimization- Optimize website pages, including meta titles, descriptions, headers, internal linking, and image alt-text. - Collaborate with content teams to develop SEO-friendly content for blogs, landing pages, service pages, and product descriptions.3. Technical SEO- Conduct technical SEO audits to identify and resolve issues related to site speed, mobile responsiveness, crawlability, indexing, and sitemap optimization. - Ensure proper implementation of robots.txt, canonical tags, structured data, and schema markup.4. Off-Page SEO & Link Building- Develop and manage white-hat link-building strategies such as guest posting, blog submissions, social bookmarking, and business listings. - Identify and remove toxic backlinks while increasing high-quality referring domains to boost domain authority.5. Analytics & Reporting- Monitor, track, and analyze website performance using tools like Google Analytics, Google Search Console, Semrush, Ahrefs, Screaming Frog, etc. - Prepare detailed weekly and monthly reports on KPIs, including organic traffic, keyword rankings, conversions, and engagement metrics.6. Competitor & Market Analysis- Analyze competitors’ SEO strategies, website structure, content performance, and backlink profile to identify gaps and opportunities. - Stay informed on market trends, algorithm updates, and best practices to ensure strategies remain effective and compliant.7. Local SEO Optimization- Manage and optimize Google Business Profile (GMB) for higher local visibility. - Ensure business listings, NAP consistency, local keywords, reviews, Q&A, and GMB posts are regularly updated and optimized.8. Continuous Learning & Innovation- Stay updated on the latest search engine algorithm changes, SEO tools, and digital marketing trends. - Recommend new ideas and growth opportunities to enhance visibility and conversions.

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