Paid Social Ads Specialist

About the CompanyAbout Amber (Long-term accommodation booking platform for students (think for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital. If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing!Recent spotlight on amber:- Economic Times Article - CNBC TV18 Video - The PIE News - GrowthX ShortsAbout the Role:We are looking for a Paid Social Ads Specialist who will be a part of the growth team. Excellent digital marketing skills and the ability to think creatively is a must for this role, as creating and optimizing high-performing ads and its measurement will be a key responsibility. The right candidate will be self-motivated and always go the extra mile to deliver.Responsibilities:- Responsible for managing Facebook, Instagram and other social channels for performance marketing - Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS - Innovate, come up with new campaign ideas and share it with other team members - Work with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition & conversion, relevance, and customer preferences. - Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends - Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights - Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports - Acquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-date - Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.Qualifications- Previous experience of running Facebook ads extensively - Managed marketing budgets to the tune of 1cr/month or more - At least 2 years of experience in Performance Marketing - Have run ads on lookalike audiences, custom audiences, and interest-based audiencesRequired Skills- High Ownership (taking complete responsibility for the growth via the respective channels) - Ability to multi-task, work in a fast-paced start-up environment, and get-things-done - Creative outlook and an eye for detail - Super Iterative (being able to do 1000s of experiments) - Excellent analytical skills - User Empathy (knows the pulse of the user)What will you get from Amber- Fast-paced growth (can skip intermediate levels) - Total freedom and authority (everything under you, just get the job done!)Equal Opportunity StatementWe are committed to diversity and inclusivity in our hiring practices.

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