email Marketing Team Lead

About the RoleWe are looking for a highly skilled and data-driven Email Marketing Team Lead who can take on challenging goals, lead by example, and consistently improve delivery, open, and click rates. The ideal candidate has hands-on experience with B2B email marketing, thrives on optimization, and knows how to leverage AI tools to elevate campaign performance.Responsibilities- Plan, create, and execute impactful B2B email marketing campaigns to drive engagement and conversions. - Develop email marketing strategies focused on measurable growth in deliverability, open, and click rates. - Perform A/B testing, automation workflows, and list segmentation to deliver personalized experiences. - Analyze performance metrics (deliverability, open rates, CTR, conversions) and take proactive optimization actions. - Collaborate with design, content, and operations teams to create compelling, high-performing templates. - Implement best practices for sender reputation, inbox placement, and campaign compliance (GDPR, CAN-SPAM). - Mentor and guide team members, fostering a culture of creativity, accountability, and innovation. - Use AI tools and automation platforms to improve personalization, performance prediction, and efficiency. - Understand and map the customer journey to deliver timely, relevant, and conversion-oriented communications.Qualifications- 2+ years of experience in email marketing with team leadership exposure. - Proven track record of executing high-performing B2B campaigns across global audiences. - Deep understanding of email deliverability, list hygiene, and campaign optimization. - Proficient in handling multiple email marketing platforms. - Strong analytical mindset with the ability to turn insights into actionable strategies. - Excellent communication, leadership, and stakeholder management skills. - Experience with AI-driven marketing tools (for content generation, segmentation, or optimization) is a strong plus. - Ability to thrive in a fast-paced, result-driven environment.

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