Marketing Manager (B2B Technology Marketing)

We are looking for a Marketing Manager (4–6 years) who can own demand generation, partner & product marketing, and Generative AI Optimization (GEO) ensuring that Fortytwo Labs is discoverable across search engines and AI assistants alike. If you thrive at the intersection of storytelling, analytics, and emerging tech, this is your opportunity to shape visibility for one of India’s fastest-growing cybersecurity companies.Fortytwo Labs is pioneering π-Control, India’s first indigenous post-quantum cryptography and cybersecurity platform. Already trusted across defense, BFSI, telecom, and national critical infrastructure, we are now scaling our go-to-market engine with a hybrid model: direct enterprise sales, a strong partner ecosystem, and an emerging global developer community.Position:Marketing Manager Experience:4-6yrs Location:PuneRole: 1. Generative AI Optimization (GEO) & SEO Define and execute strategies forGenerative AI Optimization (GEO)to ensure Fortytwo Labs appears correctly and prominently inAI-driven answer engines(ChatGPT, Gemini, Copilot, Perplexity). Maintain canonicalcompany fact sheets , structured data, FAQs, and authoritative content to reduce hallucinations and increase citations. Manage end-to-end SEO: on-page optimization, keyword strategy, link building, and technical health. 2. Partner & Ecosystem Marketing Build co-marketing campaigns withOEMs (Red Hat, MongoDB) ,resellers (HPE, SIs) , andISVs . Develop joint solution briefs, case studies, webinars, and event strategies. Track and reportpartner-sourced pipelineand ROI on MDF usage. 3. Demand Generation & Integrated Campaigns Plan and execute multi-channel campaigns (Google Ads, LinkedIn, email, retargeting, webinars, expos). Align campaigns with BFSI, defense, telecom, and critical infra audiences. Own website CRO, landing pages, and inbound lead conversion. 4. Product & Solution Marketing Translate complexcryptographic innovations(MFA42, ACCESS42, COMM42, Q-DataVault, API Security) into compelling positioning. Create sales enablement kits: one-pagers, presentations, battlecards, regulated-sector narratives. Support product launches with coordinated GTM plans. 5. Developer & Community Marketing Collaborate with product teams to produceSDK documentation, tutorials, and technical blogs . Seed developer community engagement through webinars, hackathons, and developer newsletters. 6. Content, PR & Social Media Drivethought leadership(blogs, articles, whitepapers, videos, analyst engagement). Own social media calendar, highlight wins, awards, and industry recognition. Manage PR efforts to secure coverage in CIO/tech media. 7. Marketing Ops & Analytics Manage budgets, campaigns, and agencies/vendors. Own funnel analytics: MQL→SQL conversion, SEO/GEO SOV, CAC/MQL, partner-sourced pipeline. Ensure marketing automation (HubSpot/Marketo), UTM hygiene, and dashboards are reliable.Requirements 4–6 years of experience inB2B technology marketing(SaaS, cybersecurity, enterprise software). Proven track record inSEOand working knowledge ofGEO (Generative AI Optimization) . Experience inpartner marketingandenterprise demand generation . Ability to create content for bothtechnical (developer, security architects)andbusiness (CIO, CISO, regulators)audiences. Tools: Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, Google Analytics 4, SEMrush/Ahrefs; bonus for Looker, Tag Manager. Excellent written and verbal communication skills. Self-starter with ability to manage multiple campaigns, deadlines, and stakeholders.Why Fortytwo Labs? Shape theAI-era discoverability strategy (GEO)for a pioneering cybersecurity platform. Work withglobal OEMs and partners(Red Hat, HPE, MongoDB) to scale enterprise adoption. Be part of adeep-tech companyalready securing millions of identities and transactions across India’s most critical sectors. Entrepreneurial, flat culture where your work directly drives pipeline and brand visibility.

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