Marketing Generalist

About the RoleWe’re looking for a proactive and creative Marketing Generalist to join our team in Pune.If you enjoy bringing marketing ideas to life — from offline events to paid digital campaigns — this role is for you!You’ll work closely with the brand and growth teams to execute both on-ground and digital campaigns, ensuring impactful, seamless, and measurable outcomes.What You’ll Do- Plan and execute offline marketing initiatives — exhibitions, events, partnerships, and retail activations. - Coordinate with vendors, agencies, and internal teams for smooth execution. - Support paid marketing campaigns (Meta, Google, etc.) — manage creatives, performance tracking, and reporting. - Assist in data building, lead generation, and audience segmentation. - Manage on-ground collaterals, sampling, and visual merchandising. - Track and report KPIs across offline and online initiatives. - Collaborate with brand, design, and growth teams to ensure campaign alignment. - Bring fresh, creative ideas for engagement and storytelling.What We’re Looking For- 12-18 months of experience in marketing, offline/experiential marketing, or campaign management. - Excellent organizational and coordination skills. - Basic understanding of digital marketing (Meta Ads, Google Ads preferred). - Strong in Excel / Google Sheets for tracking and reporting. - Great communication skills and a bias for action. - Experience with international or cross-border campaigns is a plus. - A creative thinker with a go-getter attitude.Why Join FridoWork on end-to-end marketing campaigns that make a real impact.Be part of a fast-growing D2C brand expanding internationally.Collaborate with a young, dynamic team that values creativity, ownership, and growth.Learn across domains — offline, digital, and international marketing.

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