Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Performance Marketing (Google & Meta Ads)Position: Part-time, Freelance or Project basedWork Mode: Remote/Work From HomeExperience: 1–3 YearsSalary: As per industry standard.About Indian Farmer:Since 2018, Indian Farmer has empowered over 10 million+ farmers through 2,000+ videos, courses, and resources — making agriculture profitable, respected, and tech-driven. We’re leading India’s agri-education revolution through innovation, community, and technology.About the Role:We are looking for a Performance Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and emerging ad networks to scale our course enrollments and revenue.Your goal will be to drive leads, conversions, and revenue through data-driven strategies, A/B testing, and performance optimization.Key Responsibilities:- Plan, execute, and optimize paid campaigns across Google and Meta Ads. - Conduct keyword, audience, and creative testing to improve CTR and ROI. - Collaborate with design and content teams to build conversion-focused creatives and landing pages. - Analyze campaign performance and deliver actionable insights. - Manage and track ad budgets, ensuring efficient spend across channels. - Implement tracking and conversion pixels accurately. - Report weekly and monthly performance metrics to leadership.Qualifications:- 1–3 years of experience managing performance marketing campaigns. - Strong understanding of Google Ads, Meta Ads, and Analytics tools. - Experience with A/B testing, funnel optimization, and conversion tracking. - Data-driven, analytical mindset with strong Excel/Sheets skills. - Collaborative team player comfortable with cross-functional workflows. - Fluency in English and Hindi required.Why Join Indian Farmer:- Purpose with Impact: Empower Indian farmers and drive real change. - Growth Opportunities: Learn, experiment, and scale your career in performance marketing. - Collaborative Culture: Work with a passionate, innovative, and supportive team. - Agri + Tech Intersection: Be part of India’s fastest-growing agri-education ecosystem.

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