Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Performance Marketing (Google & Meta Ads) Position: Part-time, Freelance or Project based Work Mode: Remote/Work From Home Experience: 1–3 Years Salary: As per industry standard. About Indian Farmer: Since 2018, Indian Farmer has empowered over 10 million+ farmers through 2,000+ videos, courses, and resources — making agriculture profitable, respected, and tech-driven. We’re leading India’s agri-education revolution through innovation, community, and technology. About the Role: We are looking for a Performance Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and emerging ad networks to scale our course enrollments and revenue. Your goal will be to drive leads, conversions, and revenue through data-driven strategies, A/B testing, and performance optimization. Key Responsibilities: Plan, execute, and optimize paid campaigns across Google and Meta Ads. Conduct keyword, audience, and creative testing to improve CTR and ROI. Collaborate with design and content teams to build conversion-focused creatives and landing pages. Analyze campaign performance and deliver actionable insights. Manage and track ad budgets, ensuring efficient spend across channels. Implement tracking and conversion pixels accurately. Report weekly and monthly performance metrics to leadership. Qualifications: 1–3 years of experience managing performance marketing campaigns. Strong understanding of Google Ads, Meta Ads, and Analytics tools. Experience with A/B testing, funnel optimization, and conversion tracking. Data-driven, analytical mindset with strong Excel/Sheets skills. Collaborative team player comfortable with cross-functional workflows. Fluency in English and Hindi required. Why Join Indian Farmer: Purpose with Impact: Empower Indian farmers and drive real change. Growth Opportunities: Learn, experiment, and scale your career in performance marketing. Collaborative Culture: Work with a passionate, innovative, and supportive team. Agri + Tech Intersection: Be part of India’s fastest-growing agri-education ecosystem.

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