Marketing & Growth Executive

Position: Marketing & Growth Executive DappLooker is a Web3 technology product company where innovation, design, and engineering meet scale. We use some of the latest technologies in the digital and cognitive field to empower organizations in every aspect. DappLooker is trusted by a community of 5,000+ developers and powers data for 15+ chains, 1000+ protocols. Our partners include some of the industry best i.e. TheGraph, Aave, Polygon, Celo, Near, Connext, Peaq and More. What we're looking for We’re looking for an enthusiastic, collaborative, and communicative product marketer to spearhead user research, develop detailed user personas, and drive the go-to-market strategy for the DappLooker/Loky Web App and X agent. This individual will work closely with our product team and BD team to bring new products to market, lead user and competitor research, and deliver creative, impactful, and relevant marketing campaigns. This role requires a strong understanding of web3 marketing strategies, exceptional writing skills, experience with product positioning, user segmentation, and the ability to drive on creative messaging. This role is responsible for collaborating cross- functionally to ensure that each feature update and launch is moving the needle for DappLooker/Loky AI. - This is work from office position. - Location: We Work, Magarpatta City, Pune. Product Strategy: • Messaging & Positioning: Craft compelling product narratives and value propositions for our consumer apps that differentiates our users’ experience. Drive messaging consistency across all channels and iterate based on user feedback and data. • Roadmap Prioritization: Work closely with the Product team to prioritize features and enhancements on the product roadmap, ensuring feedback is effectively communicated to product, design, and engineering teams with clarity and credibility. Marketing GTM: • Strategy Development: Create comprehensive marketing and go-to-market strategies for large product upgrades and releases. Define target audience, positioning and messaging, rooted in clear objectives and insights. • Go-To-Market Execution: Implement GTM plans by partnering cross-functionally to launch new features and programs across various channels, driving product adoption and increasing brand sentiment. • Collaboration with Channel Owners: Partner with channel owners to develop and implement acquisition and retention strategies that align with the high level strategy for each release. Research & Analysis: • User Research: Lead planning and conduct both qualitative and quantitative research initiatives to develop and continuously refine detailed DappLooker/Loky bussiness and retail user personas. • User Segmentation: Research to gain deep insights into user segments, monitoring and influencing user behavior and product usage through comprehensive analytics. • Competitive Analysis: Regularly monitor Socials Analytics and research competitive products, value propositions, and market positioning, generating weekly reports to inform strategic decisions. Requirements: • Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience in Brand Building, engaging with KOLs, podcasters, and other agencies. • Ability to lead through influence, develop strong relationships with technical teams, and drive alignment across teams. • Incredibly clear written communication and desire to document everything. • Very organized, able to stay on top of several moving projects at once. The Growth Marketing team within DappLooker excels in their collaboration and communication of DappLooker to ecosystem stakeholders, contributors, and the web3 community. The team partners closely with both internal and external stakeholders around efforts to grow the reach of The Graph ecosystem. Focus areas include, but are not limited to, event promotion, content writing, collaboration with core developer teams and contributors, go-to-market activities, community communications, and more. We are looking for a dynamic Marketing Associate to drive marketing and content initiatives across DappLooker ecosystem. This person will support multiple projects and workflows between the DappLooker, UniLink Protocol & The Graph India, including, but not limited to, content creation, social media, community engagement, and growth initiatives. The role requires a sound understanding of web3 and DappLooker technology, and this person should ideally have previous experience working within a web3/blockchain ecosystem. Responsibilities: • Collaborate with Team Members: Brainstorm and develop creative campaigns and initiatives in collaboration with various team members and ecosystem contributors. • Support Go-to-Market and Execution: Assist in the planning and execution of go- to-market strategies for campaigns and initiatives. • Promote Events and Activities: Aid in promoting events, webinars, and other activities to increase community engagement and participation. • Content Writing: Lead and support content writing efforts, such as blogs or social posts, for various channels, ensuring high-quality and engaging content. • Communications: Lead and support internal and external communications, such as content for cross-team and cross-functions, partnerships and community • Assist the Team: Support the marketing and growth team members in executing mission-critical activities. • Review Content/Copy: Ensure all content and copy are accurate, on-brand, and engaging. • Compile and Write Newsletter: Write and compile newsletters to keep stakeholders informed about the latest developments within the DappLooker ecosystem. • Track Metrics Across Campaigns: Work to support monitoring and analyzing the performance of marketing campaigns to measure effectiveness and inform future strategies. What we Expect • 1-5 years of Experience in marketing, content creation, or growth roles, preferably within the tech or web3 industry. • Strong organizational skills with the ability to manage multiple projects simultaneously. • Excellent Writing and Editing Skills: Ability to create compelling and error-free content. • Understanding of Blockchain Technology and DappLooker: Sufficient knowledge to effectively communicate and engage with the community. • Content Calendar Management: Experience in building and managing a content calendar or workflow. • Strong Interpersonal/Communication Skills: Ability to collaborate effectively with cross-functional teams. • Adaptability: Comfortable working under shifting deadlines and managing multiple priorities. • Team Player: Willingness to work collaboratively and support team efforts. About Dapplooker DappLooker is the only business intelligence and analytics hub empowering seamless transformation of web3 data into revenue. Access analytics across 15+ networks and analyze data from over 500M+ on-chain users. We are a fast-growing blockchain analytics product company that helps decentralized applications analyze data produced by smart contracts. We move fast, so a mindset for rapid test-and-learn is a must, along with a desire to work in (and understand) the analytics/blockchain space. Benefits • Mission-focused work experience. • Competitive Salary • Medical Insurance • Access to any Udemy course

Apply Now