Marketing Manager

Position: Marketing Manager Experience: 8+ Years Location: Pune Female Candidates only We are looking for a Marketing Manager to lead our global brand presence, campaigns, and market positioning with creativity, precision, and measurable impact. Key Responsibilities: • Strategic Marketing Leadership o Develop and execute integrated marketing strategies aligned with business goals across cybersecurity and AI domains. o Partner with leadership to strengthen positioning as a trusted global cybersecurity and AI innovator. o Drive market research, competitor benchmarking, and category creation strategies. • Performance Marketing & Growth o Lead multi-channel campaigns (SEO, SEM, social, email, display, events) with a focus on measurable ROI. o Implement ABM (Account-Based Marketing) strategies to target enterprise clients and decision-makers (CIOs, CISOs, CTOs). o Optimize campaigns using advanced analytics, attribution models, and conversion funnels. • Public Relations & Corporate Communications o Build and manage strong relationships with media, analysts, and industry influencers. o Lead PR strategy, press releases, and thought leadership placements. o Represent the company at industry conferences, webinars, and networking forums. • Product & Content Marketing o Translate deep-tech solutions into compelling narratives and value-driven messaging. o Oversee content development including whitepapers, case studies, blogs, and multimedia assets. o Build product positioning and go-to-market strategies for SaaS and MSSP offerings. • Team, Tools & Operations o Manage internal teams and external agencies/vendors for end-to- end campaign execution. o Leverage marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems for data-driven execution. o Ensure brand consistency across global markets Required Skills & Qualifications • Minimum 8 years of marketing experience. • Proven expertise in performance marketing, PR, ABM, and product marketing. • Strong creative instincts with the ability to blend storytelling and data- driven execution. • Experience with marketing automation, analytics platforms, SEO/SEM, and CRM tools. • Strong written and verbal communication skills; ability to simplify complex technologies. • Demonstrated success in demand generation, pipeline acceleration, and global market campaigns. Preferred Skills • Strong grasp of content strategy, influencer marketing, and digital PR. • Experience building marketing playbooks for scale-ups or high-growth technology companies. What We Offer: ● Competitive salary and benefits package. ● Opportunities for professional growth and advancement. ● Exposure to cutting-edge technologies and projects. ● A collaborative and supportive work environment.

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