Performance Marketing Manager

Key Responsibilities-1. Strategy & Planning Develop and execute monthly, quarterly, and annual performance marketing plans across Meta and Google platforms aligned to revenue goals. Own full-funnel strategies — from awareness to conversion to retention — for both website and app.2. Meta Ads (Advanced Expertise) Full ownership of Meta Ads Manager: campaign structuring, budgeting, event optimization, A/B testing, and attribution. Build and scale high-budget campaigns with razor-sharp focus on ROAS, CAC, and conversion rates. Lead creative briefing for brand, design, and video teams — including static, carousel, reels, and story formats. Execute location-based targeting and offline store/event marketing via Meta platforms.3- Google Ads (Advanced Expertise) Mastery of Search, PMax, Display, Demand Gen, and YouTube Ads. Expert in tools like Keyword Planner, Auction Insights, and Budget Simulator. Plan and manage full-funnel campaign structures optimized for e-commerce and app installs. Provide clear keyword-level and video creative requirements to the content and media teams4. App Marketing Drive install campaigns across Meta, Google UAC, and mobile networks. Optimize for in-app events, retention, and ROAS with clear cohort analysis.5. Affiliate & Programmatic (Nice to Have) Manage affiliate networks like AdmitAd, Swopstore etc. to boost incremental traffic. Exposure to DV360, programmatic buying, and OTT platforms is a plus.6. Analytics & Reporting Mandatory expertise in GA4 — build deep performance dashboards and interpret funnels. Use Shopify, Google Data Studio, or other reporting tools for business tracking. Deliver performance insights and strategic inputs to senior leadership weekly/monthly.

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