Trade Marketing Manager

About the Role: We are seeking a dynamic and strategic Trade Marketing Manager to develop and execute trade marketing strategies that drive visibility, availability, and sales growth across channels. The ideal candidate will come from a strong FMCG or OTC background and have a proven record of delivering impactful market and trade activation plans. Key Responsibilities: Strategy & Planning: Develop and implement trade marketing strategies to support sales targets and product launches. Plan and execute brand visibility and in-store activation initiatives across retail and distribution channels. Work closely with the sales team to ensure alignment between brand objectives and trade initiatives. Channel Development: Design and deploy programs tailored for General Trade, Modern Trade, and Pharmacy outlets. Monitor channel-specific KPIs and optimize trade spends for maximum ROI. POS & Collateral Management: Develop and manage trade marketing materials such as display units, shelf talkers, danglers, etc. Track utilization and effectiveness of POS tools and promotional materials. Data & Insights: Conduct market research and analyze sell-in/sell-out data to identify opportunities and gaps. Provide actionable insights to improve product positioning and trade promotions. Cross-Functional Collaboration: Liaise with brand, sales, and supply chain teams to ensure smooth execution of marketing plans. Manage vendor partners for event setups, in-store activations, and merchandising needs. Key Requirements: Graduate/Postgraduate in Marketing, Business, or related field. 5–8 years of experience in Trade Marketing, preferably in FMCG or OTC. Strong understanding of distributor networks, retail channels, and trade dynamics. Hands-on experience in driving visibility programs, trade promotions, and channel analytics. Excellent analytical, interpersonal, and project management skills. Proficient in MS Office, especially Excel and PowerPoint. What We Offer: A high-impact role with strategic visibility. Opportunities to grow in a fast-paced, innovation-driven organization. Competitive compensation and benefits.

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