ATL & Digital Marketing Manager

Join Finolex Industries Limited – We’re Hiring an ATL & Digital Marketing Manager! As our ATL & Digital Marketing Manager , you’ll lead the charge in designing and executing integrated marketing campaigns that elevate our brand across both offline and online channels. From television and radio to social media and performance marketing, you’ll orchestrate a seamless brand experience that resonates with diverse audiences. Your Role & Responsibilities: Annual TV Campaign Planning & Execution (FCT & NFCT) Strategizing and executing television advertising campaigns across both Fixed Commercial Time (FCT) and Non-Fixed Commercial Time (NFCT) slots Selecting appropriate channels and time bands based on audience insights. Coordinating with media agencies and broadcasters. Monitoring campaign performance and optimizing placements. Annual ATL & Digital Marketing Budget Planning Leading the budgeting process for all ATL and digital marketing initiatives: Forecasting spends across media channels and campaign types. Allocating budgets based on historical performance and strategic priorities. Ensuring cost-efficiency and ROI through regular budget reviews. Paid Digital Advertising Campaign Planning & Execution Managing all paid digital media efforts , including: Planning campaigns across platforms like Google Ads, Meta, YouTube, and programmatic networks in coordination with digital agency Defining audience targeting, creative formats, and bidding strategies. Tracking KPIs like CTR, CPC, conversions, and ROAS to ensure campaign effectiveness. Website, Social Media & SEO management Manage and maintain company websites for accuracy, performance, and user experience. Develop and implement SEO strategies to improve search engine rankings and visibility. Conduct regular site audits for health, speed, and mobile responsiveness. Collaborate with internal teams and external SEO/website management agencies to align goals and deliverables. Monitor analytics and prepare performance reports with actionable insights. ATL Planning and Coordination Planning and executing ATL campaigns in TV, Radio, newspapers and magazines: Identifying relevant channels, publications and negotiating ad placements. Coordinating creative development and production timelines. Ensuring timely release and monitoring reach and impact. ATL & Digital Sponsorships and Collaborations Managing Above-The-Line (ATL) and digital sponsorships , including: Partnering with influencers, content creators, and media properties. Negotiating sponsorship deals and co-branded content opportunities. Aligning collaborations with brand objectives and campaign themes. PR Management Managing PR activities for FIL & MMF Required Qualifications & Experience: Master’s degree in marketing / communications management 10+ years in marketing/communications Proven experience in managing media campaigns and cross-functional teams Required Key Competencies: Strategic planning and execution Media buying and performance tracking Strong communication and stakeholder management Budgeting and ROI analysis Familiarity with ATL, digital tools, platforms and analytics platforms Social Media, SEO & Paid advertising Why Join Finolex Industries Limited? ✨ A dynamic work environment with a rich legacy. ✨ Exciting career growth opportunities in a future-oriented industry. ✨ Fair employment conditions and a culture of mutual respect. ✨ A motivated team that values collaboration and innovation. If you’re ready to lead and make an impact in the ATL & Digital Marketing domain , we’d love to hear from you!

Created: 2025-08-05