Head of Branding & Communications

The RoleFLAME University is seeking a strategic and high energy Head of Branding & Communications to serve as the chief storyteller and brand custodian of our institution. This role will bridge the gap between complex academic research and high-impact public narrative, ensuring brand excellence across every touchpoint from digital campaigns and admissions nurturing to high profile campus events.For brand governance, this role collaborate multi-disciplinary ecosystem of internal teams (Admissions, Outreach, Research, Alumni) and external agencies to build a cohesive, world-class institutional identity.Core Responsibilities:1. Strategic Brand & Content GovernanceDevelop and execute a master content calendar aligned with academic cycles, admissions phases, and research milestones.Define messaging frameworks for diverse stakeholders (students, parents, faculty, alumni, and partners).Act as the final sign-off for all high-visibility creative, PR, and digital outputs.2. Digital Strategy & Narrative ExcellenceLead platform-specific strategies (LinkedIn, Instagram, YouTube) and optimize performance through data-driven insights.Translate complex faculty research and academic achievements into accessible, engaging narratives for mainstream media and digital platforms.Oversee end-to-end lead nurturing communication (Email, WhatsApp, SMS, Landing Pages).3. Integrated Event & Internal CommunicationManage the communication scope and branding for flagship events, including Orientation, Convocation, and Alumni Homecoming.Streamline internal announcements and newsletters to ensure institutional clarity and timeliness.4. Operational Leadership & Asset ManagementManage creative and PR agencies, ensuring high-quality delivery through data-backed briefs and structured feedback.Oversee the centralized digital asset repository (photos, videos, templates) and optimize cross-departmental approval workflows.Coordinate daily with key verticals: Admissions, Outreach, Research, and International Relations.What We Are Looking ForExperience: 12–20 years in Corporate Communications, Brand Management, or Public Relations (Higher Education experience is a plus).Storytelling Maven: Proven ability to translate technical or academic content into compelling human-centric stories.Operational Rigor: Experience managing complex approval hierarchies and multi-agency ecosystems.Digital Native: Deep understanding of social media analytics, SEO/GEO trends, and digital lead-nurture journeys.Leadership: A collaborative leader who can navigate a high-stakeholder environment with diplomacy and precision.QualificationMBA / Post Graduate in Media, Branding & Communication, Digital Marketing or related fields form leading university.

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