Senior Manager - Growth Marketing & Partnership

Role Overview:We are seeking a dynamic Growth Marketing & Partnerships Manager to drive customer acquisition, engagement, and retention for our broking business. This role combines data-driven marketing strategies with strategic partnerships to accelerate growth and enhance brand presence.Key Responsibilities Growth Marketing • Develop and execute multi-channel growth strategies for retail and institutional broking clients. • Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, and other financial platforms. • Optimize funnel metrics (CAC, conversion rates, LTV) through A/B testing and analytics. • Drive lifecycle marketing initiatives via email, SMS, and app notifications to improve retention. • Familiarity with MoEngage tool(running campaigns, data analytics and RFM framework) Partnerships & Alliances • Identify, negotiate, and manage partnerships with fintech platforms, relevant brands related to BFSI sector. • Build co-marketing programs with partners to expand reach and generate qualified leads. • Monitor partnership performance and ensure ROI through structured reporting. Analytics & Insights • Track KPIs across acquisition, engagement, and partnership channels. • Use data to identify growth opportunities and improve campaign efficiency. • Prepare dashboards and reports for leadership. Collaboration • Work closely with Product, Sales, and Compliance teams to ensure alignment with regulatory norms. • Coordinate with agencies and vendors for campaign execution. Requirements 4–10 years of experience in growth marketing, preferably in broking.• Strong understanding of digital marketing channels and financial customer acquisition.• Experience in managing partnerships and running multi digital channels. • Proficiency in analytics tools (Google Analytics, CRM, marketing automation). • Excellent negotiation and relationship management skills. Preferred Skills • Knowledge of SEBI regulations and broking industry compliance. • Familiarity with digital marketing tools and financial ecosystems. • Ability to thrive in a fast-paced, target-driven environment.

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