Demand Generation Manager

Responsibilities Design and execute comprehensive campaigns to engage key enterprise accounts, including account identification, content creation, campaign execution, and measurement, ensuring personalized and targeted approaches for specific verticals and account segments. Create customized marketing content and messaging for various platforms, such as email campaigns, webinars, events, and digital advertising. Continuously test and refine strategies by running A/B tests on messaging, creative, channels, and campaign tactics to maximize engagement and conversion rates. Work independently and collaboratively with the marketing, business development, sales, and customer success teams to ensure cohesive execution of ABM and demand generation strategies. Execute across paid, owned, shared, and owned media including email, social, blog, content hub, webinars, SEO, PPC, digital and in-person events. Leverage 6sense, Bombora, G2, and TrustRadius intent data to inform account-based marketing campaigns and content creation for target personas in our key buying committees. Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns, using data-driven insights to refine strategies and maximize ROI. Drive stakeholder engagement through fostering collaboration and partnership across various stakeholders to ensure alignment with the overarching growth strategy. Share and demonstrate our core values: Empathy, Transparency, and Innovation Consistently apply growth mindset behaviors: curiosity, analysis, outside-the-box thinking, networking, and deep ownership.Qualifications 5+ years of B2B marketing experience, including 2+ years in ABM, preferably with a B2B SaaS company. Experience with tools such as HubSpot or other marketing automation solutions, 6Sense, Salesforce, Outreach, Asana, Excel, Einstein Analytics, and Teams. Strategic acumen: develop and implement effective demand generation and ABM strategies that drive personalized engagement and business growth. Excellent project management skills: define tasks, track deadlines, and manage multiple projects and milestones. Display grit: work hard in a rapidly growing organization and deliver results. Proactive, builder mindset: Ability to work individually and enjoys transparent collaboration with others while proactively seeking out creative opportunities. Strong attention to detail: dive into the weeds with your team and pick up on the seemingly small, yet important, details. Bachelor’s degree in Marketing, Communications, or related field required; MBA preferred.

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