Media Planner & Buyer

Designation -Media Planner Location -Pune Roles & Responsibilities: Understand client business objectives and gather campaign briefs Identify suitable platforms and create media plans aligned with marketing goals Coordinate with the buying team for benchmark rates before plan submission Liaise with third-party vendors for best rates, if needed Share and revise media plans based on client feedback Finalize media plans, share estimates with accounts, and manage PO approvals Ensure timely campaign launches without delays Monitor live campaigns with the buying team to ensure alignment with approved plans Use tools like Google Analytics, SimilarWeb, and SEMRush for industry benchmarking Support and oversee Media Strategists in daily execution Ensure smooth coordination between planning and buying teams Skills Required: Strong communication and time management Attention to detail and analytical problem-solving Proficiency in Google Analytics, SimilarWeb, SEMRush Familiarity with Amazon Ads and Flipkart Ads

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