User Acquisition (UA) Manager – Live Games

Who We Are Reliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India , and our studio leads the conceptualization, development, and P&L for all our titles. We have produced some of the biggest and best IP-based games in the world , collaborating with Hollywood studios like DreamWorks, Warner, Paramount, Sony , and others. Some of our most popular games include WWE Mayhem, American Dad! Apocalypse Soon, Drone Shadow Strike, World Robot Boxing, Pacific Rim, and T20 Cricket Champions. The Role As a UA Manager at Reliance Games , you will be responsible for growing and sustaining our live mobile game portfolio (WWE Mayhem, Drone Shadow Strike 3, American Dad!, Little Singham , and more) through data-driven user acquisition campaigns. Your focus will be on profitably scaling UA , ensuring every dollar spent translates into measurable growth, long-term player value, and ROI. Leverage the latest AI-powered tools and automation platforms to improve targeting, optimize bidding strategies, and scale creative testing at speed. Key Duties & Responsibilities Plan, launch, and manage performance-driven UA campaigns across Meta, Google UAC, TikTok, ASA, Unity, IronSource, Moloco, and regional partners. Optimize campaigns daily and weekly to achieve ROAS, ROI, and LTV targets. Monitor and analyze campaign performance using Appsflyer, Firebase, and internal dashboards , providing actionable insights. Collaborate with the Product and Live Ops teams to align UA spend with events, content updates, and monetization opportunities. Partner with the Creative/Art team to test and iterate high-volume ad creatives , driving incremental growth through structured creative testing. Conduct cohort analysis to evaluate performance across geos, channels, and audience segments. Generate clear reporting for stakeholders, communicating UA performance and learnings effectively. Stay ahead of industry trends, AI-driven UA technologies, and platform updates to ensure campaigns leverage the latest features and best practices. About You 2–5 years’ experience in UA marketing for mobile games with proven success in managing profitable campaigns. Strongly data-driven with excellent analytical skills — able to interpret campaign data, player funnels, and revenue metrics to guide decisions. Hands-on expertise with Appsflyer (MMP) , Firebase, and ad platform dashboards. Demonstrated ability to manage large UA budgets profitably across multiple channels and regions. Experience in creative testing at scale (20–50+ variations/month) and translating results into performance improvements. Proficiency in Excel/Google Sheets (pivot tables, formulas, data manipulation). SQL knowledge is a plus. Strong communicator, able to collaborate cross-functionally and present clear, data-backed insights. Passion for mobile games, live operations growth, and experimenting with AI-driven marketing strategies. Nice to Have Familiarity with ASO and organic uplift strategies. Experience with IP-based titles (Sports, Kids, Entertainment, or Hollywood). Knowledge of ad monetization and cross-promotion strategies within live portfolios.

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