Web Experience Designer

Lead Web (UI/UX) DesignerLocation: Magarpatta, Pune (Hybrid)Work time: 12 pm to 9 pm IST (Mon to Fri)**Thank you for applying. Due to the high volume of applications, only candidates whose profiles align with the job requirements will receive a response**About the Role:Simplify Group is looking for a Lead Web Experience Designer to own the digital presence across all brands in the Group portfolio. This is a rare, high-scope role: you will be the central owner of web strategy, design, and execution for five distinct brands — Simplify Healthcare, SimplifyX™, Simplify Ventures, Simplify Alpha, and Maker's Merci — each with its own identity, audience, and purpose.Beyond brand websites, you will own the end-to-end digital experience for Connect — Simplify Group's flagship annual conference — spanning the event website, Cvent configuration and management, attendee badge design and production, and mobile app setup and administration. You bring depth across the full web stack and the operational range to manage complex, concurrent digital workstreams without losing quality or consistency.You are a designer who codes, a developer who thinks in UX, and a digital operator who measures everything.What You'll Own:1. Multi-Brand Web PortfolioOwn the design, development, and maintenance of web properties across all five Simplify Group brands — ensuring each brand retains its distinct visual identity while meeting a shared standard of quality, performance, and accessibilityManage and govern multiple CMS environments (e.g., WordPress, Webflow, HubSpot CMS, Contentful, Squarespace) — including architecture, templates, component libraries, and contributor governance across brand teamsBuild and maintain brand-specific design systems and shared component libraries, ensuring visual consistency and design velocity across propertiesTranslate complex narratives — healthcare technology, venture investing, and community giving — into web experiences that resonate clearly with each brand's distinct audienceEnsure all properties meet WCAG 2.1 AA accessibility standards and perform optimally across devices, browsers, and connection speedsCoordinate with brand stakeholders across business units to manage content updates, campaign launches, and seasonal refreshes without bottlenecks2. Connect Event Digital ExperienceOwn the full digital experience for Connect — Simplify Group's annual flagship conference — from pre-event through post-eventDesign, build, and maintain the Connect event website, including agenda pages, speaker profiles, sponsor showcases, registration flows, and post-event content hubsConfigure and manage the Cvent platform end-to-end: event setup, registration forms and logic, session management, speaker and exhibitor portals, attendee communication workflows, and reportingDesign attendee and VIP badge systems — including badge layout, variable data printing logic, sponsor recognition tiers, and on-site production-ready files — coordinating with print vendors as neededSet up, configure, and manage the event mobile app (Cvent or equivalent): session schedules, push notifications, sponsor content, interactive maps, networking features, and live polling integrationsBuild and manage the pre-event digital journey: email sequences, landing page personalization, countdown experiences, and speaker/sponsor asset portalsDeliver post-event digital wrap-up: session recording hubs, recap content, sponsor activation reports, and attendee follow-up experiences3. SEO, AEO & Search PerformanceOwn the full SEO roadmap across all Group web properties — technical SEO, on-page optimization, content architecture, schema markup, Core Web Vitals, crawlability, and indexation healthBuild and execute an Answer Engine Optimization (AEO) strategy to ensure Simplify Group brands surface prominently in AI-generated answers, featured snippets, and zero-click results across Google, Bing, and LLM-powered search surfacesConduct keyword research, competitive gap analysis, and content opportunity mapping per brand in partnership with marketing and content leadsMonitor and report on organic search performance across all properties using Google Search Console, Semrush, Ahrefs, or equivalent4. Web Analytics & Performance IntelligenceOwn the analytics stack across all Group web properties — GA4, Google Tag Manager, behavioral analytics (Hotjar, FullStory, or equivalent) — with clean tracking, data governance, and reliable attributionBuild and maintain real-time performance dashboards giving brand and marketing leadership visibility into traffic, engagement, pipeline influence, and conversion metrics per propertyTranslate behavioral data into prioritized recommendations: where users drop, what content converts, which CTAs underperform, and what the data says to change nextEstablish UTM governance, campaign tracking frameworks, and cross-channel attribution models shared across the Group5. A/B Testing & Conversion Rate OptimizationDesign, run, and analyze A/B and multivariate experiments across key pages, CTAs, forms, and user journeys using Optimizely, VWO, or equivalentMaintain a structured CRO program with a prioritized testing backlog, statistical rigor, and documented learnings that continuously improve conversion performance across the portfolioPartner with demand generation and content teams to test landing page variants, form experiences, and content placements that drive measurable pipeline outcomes6. Personalization & Dynamic ExperiencesArchitect and implement web personalization strategies — using tools such as HubSpot Smart Content, Mutiny, or Optimizely — tailored to each brand's audience segmentation modelBuild persona-based dynamic content experiences that serve targeted messaging to different visitor segments by role, funnel stage, vertical, or account (ABM)Connect CRM and marketing automation data into the web layer to enable account-based and lifecycle-aware web experiences7. Project Management & Stakeholder CommunicationOwn the end-to-end web project lifecycle across all brands — from intake and scoping through design, development, QA, launch, and post-launch measurementManage concurrent projects across five brands and the Connect conference using structured project management tools (Asana, , Jira, or equivalent) with clear timelines, owners, and status visibilityCommunicate project status, trade-offs, and decisions clearly to stakeholders at all levels — from brand managers to Group leadershipDefine and enforce web governance policies across the Group: page request intake, publish standards, QA checklists, accessibility reviews, and brand complianceMentor and guide junior web contributors or agency partners where applicable, maintaining quality and consistency across all touchpointsMust Have:Experience: 8+ years in web design, development, or digital experience — with at least 3 years in a lead or principal capacity owning web strategy and execution across multiple brands or properties simultaneously.Technical Skills:HTML5, CSS3, JavaScript (ES6+)CMS platforms: WordPress, Webflow, HubSpot CMS, Contentful, SquarespaceGoogle Analytics 4 & Google Tag ManagerAEO / structured data / schema markupWeb personalization platforms (Mutiny, HubSpot Smart Content)Event mobile app configuration (Cvent, Whova, or equivalent)Hotjar, FullStory, or equivalent behavioral analyticsAccessibility: WCAG 2.1 AA standardsResponsive & mobile-first developmentFigma, Adobe XD, or Sketch for UX/UI designA/B & multivariate testing (Optimizely, VWO)Cvent — event setup, registration, sessions, mobile appBadge design & variable data print productionGit / version control fundamentalsCross-brand design system managementSoft Skills & Leadership:Exceptional written and verbal communication — translates technical tradeoffs into clear stakeholder decisionsStrong portfolio ownership mindset — you see across all five brands without any single one going darkHighly organized and systems-oriented — you build repeatable processes, not one-off solutionsData-driven and intellectually curious — comfortable with ambiguity, rigorous in how you resolve itCollaborative without being consensus-dependent — you align, decide, and moveHigh attention to brand consistency and quality standards across very different visual identitiesComfortable managing a conference-scale digital production with hard deadlines and high visibilityNice to Have:Experience supporting or building web experiences for nonprofit or community-giving organizationsFamiliarity with Cvent's Attendee Hub and mobile app modules beyond basic configurationExperience with headless CMS architecture or composable digital experience platformsWorking knowledge of HubSpot Marketing Hub, Marketo, or Salesforce Marketing Cloud for web-to-MAP integrationBasic understanding of AI-powered personalization and LLM-driven content discovery and AEOExperience building ABM-specific landing pages and intent-based web experiencesFamiliarity with HIPAA considerations in healthcare marketing digital environmentsWorking knowledge of Python or PHP for light back-end or API integrations

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