Senior Art Director

Job Description - Sr. Art Director About the Company Frido is one of India's fastest-growing D2C brand. Frido stands for “Freedom to do more. The Vision of Frido is to become the world's most reliable orthopedic support and comfort brand, empowering individuals in their journey from pain to comfort by providing innovative and accessible solutions that enhance mobility, reduce discomfort, and promote overall well-being Job Details Position: Sr. Art Director Location: On Site-Amar Tech Park, Balewadi, Pune Job Type: Full-time Job Overview As a Visual Designer at you will work closely with the Performance Marketing team to plan, design, and deliver impactful ad creatives. You will be highly engaged in tracking the performance of ads, iterating on designs, and continuously improving creative outputs. This role is ideal for someone who thrives in a fast-paced environment, enjoys experimenting with new ideas, and is passionate about blending creativity with data-driven insights. Responsibilities Work closely with the Creative Head to drive end-to-end visual direction across key brand and business touchpoints. Lead multidisciplinary design execution, which may include: *Product listing images Amazon, D2C, marketplaces) *Logo units, banners, and brand visuals *UI/UX inputs for website and landing pages *Offline creatives (print) Define visual standards, creative frameworks, and scalable design systems to ensure consistency and speed across outputs. Identify creative bottlenecks, inconsistencies, and performance gaps, and proactively fix them through better design, structure, or process. Own creative processes end-to-end — from briefing to execution — with a manager's mindset and a hands-on execution approach. Contribute to campaign ideation, photoshoot inputs, and collaboration concepts, ensuring strong visual storytelling. Build, guide, and elevate a high-performing design team, maintaining quality while scaling output. Work fast, test often, iterate aggressively, and continuously raise the creative bar. Qualifications Expert-level proficiency in Adobe Photoshop & Adobe Illustrator Mandatory proficiency with AI tools for design, ideation, automation, and scaling creative output (e.g., AI image generation, upscaling, background creation, prompt-based workflows, automation-assisted design, etc.) Strong art direction skills — deep understanding of composition, visual hierarchy, typography, color theory, storytelling, and brand consistency. Comfortable working with numbers, calculations, and performance context, using data to inform creative decisions and optimizations. Proven ability to identify problems, build structured solutions, systemize workflows, and scale creative output — not just improve aesthetics. Strong ownership and leadership mindset — thinks like a manager, executes like a hands-on doer. Ability to collaborate effectively across teams (creative, marketing, product, growth). Basic knowledge of Figma is a plus. Exposure to 3D, motion, advanced tooling, or experimental workflows is an added advantage. Interested candidate can share their resume to sanobar.s@

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