Brand Experience Designer - Retail Store

Role OverviewFrido is looking for a Brand Experience Designer – Stores to own and elevate the in-store brand experience across exclusive brand outlets, shop-in-shops, and new store openings. This role blends spatial design, visual merchandising, and brand storytelling to deliver consistent, high-impact retail environments aligned with Frido’s brand DNA.Key ResponsibilitiesLead spatial design for retail stores including layouts, zoning, customer flow, and experience planningOwn visual merchandising (VM) execution across stores to ensure brand consistency and strong on-ground presenceDesign and implement planograms aligned with product strategy and space optimizationSupport New Store Openings (NSOs) from design concept to on-ground execution and rolloutCoordinate with vendors and fabricators for fixtures, displays, signage, and store elementsConduct regional store audits to ensure VM, layout, and brand guideline adherenceCollaborate closely with brand, retail, and ops teams to translate campaigns into store experiencesMaintain and evolve store design guidelines and VM manualsRequired Skills & ExperienceStrong background in Textile / Apparel Designing or Retail DesignProven experience in spatial design, VM, and retail store executionHands-on expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign)Experience with planograms, store layouts, and VM standardsStrong vendor management and on-site execution capabilitiesEye for detail, aesthetics, and customer-centric designPreferred ProfileExperience with D2C / lifestyle / consumer brandsExposure to multi-city store rollouts and auditsAbility to work in fast-paced, high-ownership startup environmentsWhy Join FridoOpportunity to shape the in-store brand experience of a fast-growing D2C brandHigh ownership role with visibility across brand, retail, and leadership teamsChance to build scalable store design systems from scratch

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