LinkedIn Ghostwriter & Outreach Specialist

About Applikon IT SolutionsApplikon IT Solutions is a globally recognized Salesforce consulting partner with 15+ years of expertise, 275+ successful projects, and a 98% client satisfaction rate. We help businesses acrossmanufacturing, healthcare, non-profit, retail, and financial services unlock the full potential of Salesforce, from Sales Cloud and CPQ to FSL, MuleSoft integrations, and Agentforce. As we grow our digital presence, we are looking for a talented LinkedIn Ghostwriter & Outreach Specialist to build our brand authority and generate qualified pipeline through LinkedIn.Role OverviewYou will be the voice behind our company and leadership pages on LinkedIn. You will craft compelling content that positions Applikon as a thought leader in the Salesforce ecosystem, and execute strategic outreach campaigns to connect with decision-makers, prospects, and potential partners. This is a high-impact, creative role with direct visibility to senior leadership.Key Responsibilities Content Creation & Ghostwriting• Write engaging LinkedIn posts, articles, carousels, and newsletters for the company page andleadership profiles (CEO, practice leads)• Translate complex Salesforce topics (CPQ, FSL, MuleSoft, Agentforce, etc.) into accessible,value-driven content for business audiences• Develop a consistent content calendar aligned with business goals, campaigns, and industrytrends• Craft compelling case study teasers, success story posts, and thought leadership pieces• Repurpose existing blogs, case studies, and website content into LinkedIn-native formats Outreach & Lead Generation• Identify and build targeted prospect lists of decision-makers (CTOs, VP Sales, IT Directors,Operations Heads) across target industries• Execute personalized LinkedIn connection and messaging campaigns using Sales Navigator orsimilar tools• Design and A/B test outreach sequences to maximize response and meeting booking rates• Manage and follow up on outreach conversations, qualify leads, and hand off warm prospects tothe sales team• Track outreach metrics (acceptance rate, reply rate, meeting rate) and continuously optimizeAnalytics & Reporting• Monitor LinkedIn page and profile analytics to track reach, engagement, follower growth, andinbound inquiries• Provide weekly/monthly performance reports with actionable insights and recommendations• Stay updated on LinkedIn algorithm changes and best practices to keep our strategy ahead of the curveWhat We're Looking ForRequired• 2+ years of LinkedIn content writing or ghostwriting experience (B2B / tech / SaaS preferred)• Proven track record of growing LinkedIn engagement and generating outbound leads• Excellent written English with strong storytelling, copywriting, and editing skills• Experience with LinkedIn Sales Navigator or equivalent outreach tools• Ability to understand and simplify technical concepts for non-technical audiences• Self-starter with strong project management skills and ability to meet deadlinesNice to Have• Familiarity with Salesforce, CRM platforms, or enterprise software landscape• Experience writing for IT services, consulting, or technology companies• Knowledge of content scheduling tools (Buffer, Hootsuite, Taplio, etc.)• Basic understanding of demand generation or ABM (Account-Based Marketing) strategies

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