Horeca Manager

The Manager – HORECA Segment will be responsible for driving sales growth and market penetration across Hotels, Restaurants, Cafés, QSRs, Cloud Kitchens, Caterers, and Institutional clients. The role involves developing strong customer relationships, expanding distribution, executing sales strategies, and ensuring consistent achievement of revenue targets in line with the company’s growth plans.Key ResponsibilitiesSales & Business DevelopmentDevelop and execute sales strategies to grow the HORECA customer base across assigned territories.Identify and onboard new hotels, restaurants, QSRs, caterers, and institutional clients.Achieve monthly, quarterly, and annual sales targets for HORECA products.Drive product trials, menu integration, and repeat business with key accounts.Key Account ManagementBuild and maintain strong relationships with chefs, procurement heads, F&B managers, and decision-makers.Negotiate commercial terms, pricing, and contracts within approved guidelines.Ensure high levels of customer satisfaction, retention, and long-term partnerships.Market Expansion & Channel DevelopmentIdentify new market opportunities, emerging food formats, and regional growth areas.Work closely with distributors and channel partners to improve reach and service levels.Monitor competitor activity, pricing, and product offerings in the HORECA space.Coordination & ExecutionCoordinate with production, supply chain, and quality teams to ensure timely order fulfilment.Provide market feedback on product performance, customer needs, and innovation opportunities.Support product launches, promotions, exhibitions, food shows, and industry events.Reporting & CompliancePrepare regular sales reports, forecasts, and performance reviews.Ensure compliance with company policies, food safety standards, and regulatory requirements.Key Skills & CompetenciesStrong understanding of the HORECA / Foodservice industry.Excellent negotiation, communication, and relationship-building skills.Ability to work in a startup / fast-paced environment with high ownership.Results-driven mindset with strong execution capabilities.Proficiency in MS Excel, CRM tools, and sales reporting.Qualifications & ExperienceBachelor’s degree in Business, Hospitality Management, Marketing, or a related field.5–8 years of experience in HORECA sales, food manufacturing, FMCG foodservice, or institutional sales.Proven track record of achieving sales targets and managing key accounts.Experience in handling distributors and regional sales networks is preferred.What We OfferOpportunity to work with a growing food manufacturing organisation.High visibility role with scope for expansion and leadership growth.Competitive salary and career progression opportunities.

Apply Now