The primary responsibility is to ensure profitability of the cluster and achieving the targets allotted for CASA, TPP, fee etc through the branches. Ensure effective customer service, brand building and process compliance across all branches.Responsible for people management, lower attrition and ensuring smooth branch operations. Ensure branch expansion and profitability of each branch. Suggest & execute BTL activities for acquisition of merchants. Provide timely & structured feedback - operator, user & competitors. Ensures that all credit and risk parameters applicable to the region are met with. Ensures that all service quality targets for the region are met with.