Growth Marketer Lead

Growth Marketing LeadAgentShop | India | Full-Time | RemoteAbout AgentShopWe're building the infrastructure that helps DTC brands win the AI product shelf. As consumers shift from Google to ChatGPT/Gemini/Perplexity for product discovery, we're ensuring brands don't get left behind. We're pre-launch with early traction, headquartered in San Francisco, and building our founding team here.The RoleYou'll own all things growth from day one. No team, no budget initially—just you, your creativity, and an unfair advantage in a massive market shift. This is a founding team role with significant equity upside and pathway to VP Marketing.You'll be successful if you can:Build a global waitlist from 0 to 500 qualified mid-market DTC brands in 90 daysGenerate 50+ demo bookings without paid acquisitionEstablish AgentShop as the thought leader in /"AI commerce/" from IndiaWhat You'll DoWeek 1-4: FoundationOptimize our web presence for conversion (landing pages, LinkedIn, Calendly)Create and execute a content-led growth strategy across LinkedIn and Twitter/X (global DTC audience)Build direct relationships with US/EU DTC founders, CMOs, and agency ownersDesign and ship a /"lead magnet/" that drives qualified signupsMonth 2-3: ScaleLaunch and grow /"The AI Shelf/" newsletter to 1,000+ subscribersSecure podcast guest spots, partnerships, and co-marketing opportunitiesHost weekly LinkedIn Live/AMA sessions to build authorityConvert waitlist to demos to paid founding membersOngoing:Own all growth metrics (CAC, LTV, payback period by channel)Test and validate new channels (community, partnerships, events)Build the marketing playbook and team from BengaluruWho You AreMust-Haves:3+ years growth marketing at a B2B SaaS or global DTC brand (early-stage preferred)Proven track record building from zero: you've grown something from scratch beforeActive, engaged presence on LinkedIn or Twitter with demonstrated content performanceExceptional written English— you can write copy that converts for US/EU audiencesComfortable working US/EU hours for customer calls (flexible schedule)Scrappy operator: you ship fast, measure everything, optimize relentlesslyDeep understanding of global DTC/ecommerce ecosystemNice-to-Haves:Experience working with international/global markets from IndiaPrevious startup or /"founding team/" experienceVideo/content creation skills (Loom, basic editing)Network in global DTC communities (Twitter, LinkedIn, Slack groups)Mindset:You'd rather post 5 times and get 3 signups than spend a week on a /"perfect/" campaignYou believe the best growth comes from genuine relationships, not hacksYou're energized by ambiguity, ownership, and building for global markets from IndiaCompensation & BenefitsBase Salary: ₹8–12 LPA (depending on experience + equity split preference)Equity: 0.3%–0.8% (ESOPs, 4-year vest, 1-year cliff)Performance Bonus: Up to 20% of base on hitting 90-day milestonesBenefits:Annual learning budget: ₹1,00,000Relocation to US post Series AESOP buyback program after Series AWhy this comp structure:We're early. We prioritize equity upside over cash. If you want maximum salary, this isn't the role. If you want to build something massive and participate in the upside, it is.Location & LogisticsBase: RemoteSchedule: Core hours 3 PM – 12 PM IST (overlap with US morning)Travel: Optional annual team offsites, potential US trip post-Series ATeam: Small founding team, flat hierarchy, zero bureaucracyWhy Join UsGlobal impact, India cost base: Build for US/EU markets with Bangalore hustleFounding team role: First marketing hire, define the cultureCategory creation: AI commerce is the next $10B+ category. We're first movers.Equity upside: Real ownership, not /"employee option pool/" scrapsNetwork: Direct access to global DTC founders, VCs, and operatorsHow to ApplyWe don't care about your resume. Show us you can do this job:Audit AgentShop's current presence (LinkedIn, website) and send 3 specific improvements you'd make in week 1.Create one piece of content (LinkedIn post, Loom video, or thread) targeting US DTC founders.Tell us about a time you built something from zero to one—what worked, what didn't.Send to: with subject /"Growth Lead — India — [Your Name]/"How to ApplyWe don't care about your resume. Show us you can do this job:Audit AgentShop's current presence (LinkedIn, website) and send 3 specific improvements you'd make in week 1Create one piece of content (LinkedIn post, Loom video, or thread) targeting US DTC foundersTell us about a time you built something from zero to one—what worked, what didn'tSend to: [] with subject /"Growth Lead — Bengaluru — [Your Name]/"No agencies. No /"digital marketers/" looking for a checklist job. We're building for 10 years from India for the world.Hiring ProcessApplication review (portfolio/task-based)45-min founder call (culture, vision fit)Paid task: 1-week sprint to generate 10 waitlist signups (₹10,000 stipend, regardless of outcome)Final interview (team + references)OfferWe move fast. Application to offer in 10 days.

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