Social Media Executive

Overview We are looking for a dynamic and creative Social Media Executive to join our team at Shoolini University. The ideal candidate will be responsible for developing innovative strategies, creating compelling content, managing impactful campaigns, and driving strong community engagement across digital platforms. Responsibilities Develop and implement social media strategies for the university (Instagram, LinkedIn, Facebook, Twitter, YouTube, etc.) Create and manage monthly content calendars in line with brand tone and key campaigns Collaborate with design, content, and video teams to create engaging posts, stories, and reels Monitor trends, hashtags, and platform updates to keep content fresh and relevant Plan and manage paid social media campaigns and boost strategies Respond to queries, messages, and comments in a timely, brand-appropriate manner Coordinate influencer collaborations and partnerships when needed Support live coverage of key events, campaigns, and announcements Eligibility: A degree in Communications, Journalism, Media, Marketing, or a related field is preferred Minimum 5 years of experience in managing social media for a brand or agency. A strong portfolio or links to managed accounts is a plus Strong understanding of platform algorithms and audience behavior Excellent writing and visual storytelling skills Proficiency in social media tools like Meta Business Suite, Buffer, Canva, etc. As the position is located in Solan, preference will be given to those with a connection to Himachal Pradesh, whether through education, work, or family.

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