Digital Marketing Executive

Digital Marketing ExecutiveLocation: Kurla (Near vidyavihar station) west Experience: 3-4 YearsEmployment Type: Full-TimeRole OverviewWe are seeking a creative and data-driven Social media & Digital Marketing Executive to develop and execute innovative digital marketing strategies that increase brand awareness, engagement, and lead generation. The ideal candidate should have hands-on experience managing social media, email marketing campaigns, and website updates for technology or IT service companies.Key ResponsibilitiesSocial Media StrategyDevelop and implement effective social media strategies to increase brand visibility, engagement, and lead generation.Plan and execute integrated campaigns across platforms such as LinkedIn, Facebook, Instagram, Twitter, and YouTube.Identify opportunities for brand positioning and audience growth.Content Creation & ManagementCreate, curate, and manage engaging content including graphics, videos, blogs, and written posts.Maintain a consistent brand voice across all digital platforms.Coordinate with designers to produce high-quality visual content.Community EngagementMonitor social media channels and respond to comments, messages, and mentions promptly.Build relationships with followers, customers, and industry influencers.Foster an active online community and manage conversations around the brand.Campaign ManagementPlan, execute, and optimize social media advertising campaigns.Manage promotions, contests, and paid ad campaigns.Work on cross-promotional marketing opportunities with partners.Email MarketingPlan and execute email marketing campaigns and newsletters to nurture leads and engage customers.Create email content aligned with marketing campaigns and brand messaging.Track campaign performance including open rates, CTR, conversions, and engagement metrics.Optimize campaigns through A/B testing and segmentation strategies.Website ManagementManage and update website content including blogs, landing pages, product/service pages, and announcements.Coordinate with developers to ensure website updates, performance, and functionality.Ensure website content aligns with SEO best practices to improve search visibility.Brand AdvocacyAct as a brand ambassador across social media platforms by engaging in discussions and answering queries.Promote company values, services, and achievements in relevant digital communities.Analytics & ReportingTrack, analyze, and report performance metrics across social media, email marketing, and website traffic.Prepare monthly reports showing campaign results and ROI.Use insights to refine and optimize digital marketing strategies.Customer Reviews & Reputation ManagementDevelop systems to encourage satisfied customers to share positive reviews online.Monitor and manage the brand’s online reputation.Trend MonitoringStay updated with emerging trends, tools, algorithms, and best practices in digital marketing and social media.Qualifications & SkillsBachelor’s degree in Marketing, Communications, Digital Marketing, or related field3+ years of experience in Social media & Digital Marketing, preferably in the IT or technology industryHands-on experience with email marketing tools.Basic knowledge of website management (WordPress)Understanding of SEO, CRO, and digital marketing analyticsStrong content writing, editing, and storytelling skillsExperience with social media analytics and scheduling toolsExcellent communication, presentation, and multitasking skillsDetail-oriented, proactive, and customer-focusedFluent in EnglishMumbai / Mumbai suburbs -based candidates preferred

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